供应链控制塔——从可见性到价值

The control tower GE Appliances implementedembodies the capabilities of true SCCTs. TrueSCCTs can provide improved visibility, scenariomodeling, and intelligent execution that helpmake supply networks more customer-centric,sustainable, responsive, and agile. They can helpcompanies continuously anticipate and predictmarket changes and associated risks across thesupply network. They can help enable supplychains to deeply understand customers; anticipateand shape their short- and long-term needs; andengage each customer or customer segmentwith personalized service levels and experiences.They can help grow trust in the brand byproviding supply network transparency andtraceability all the way to the consumer. And theyhelp companies continually drive towardmore-autonomous operations. In fact, in a recentsurvey, 72% of supply chain “masters” believesuch control tower capabilities will be critical toenable their customer experience-led growth.2 In the quest for visibility and greater customercentricity, more companies have implementedor are considering rolling out a supply chaincontrol tower (SCCT). Here’s the problem: SCCTs,as many companies define them, often fall shortof delivering the full value needed to win in today’senvironment. Yes, a control tower does providevisibility. But a true SCCT does so much more.Take GE Appliances, for example. While dealingwith global supply shortages and increasingcustomer demand due to the pandemic, theappliance maker capitalized on the opportunityto accelerate its digital supply chain capabilities.By taking advantage of control tower capabilitiesand new ways of working, GE Appliances was ableto reduce order backlogs through real-timetracking of goods from manufacturing plants todistribution centers, and leveraging machinelearning to improve allocations for products withlimited supply. In GE Appliances case, value wasnot achieved through visibility alone, but throughthe orchestration of intelligent response andexecution throughout the supply chain.1 More than ever, companiestoday—especially withongoing challenges fromCOVID-19—recognize howcritical supply networkvisibility and resiliencyare to managing throughdisruptions and balancingsupply and demand. From visibility to valueWhat is an SCCT?An SCCT is far more than a traditional controltower. It includes people, processes, new waysof working, technology infrastructure, and datathat, combined, can help enable a companyto proactively orchestrate across their supplychain functions and broader supply networksto help increase enterprise value. For example,an SCCT uses a digital twin with intelligentagents to proactively identify disruptionswithin a near-term execution window. (Digitaltwins enable greater enterprise-wide agility,according to 87% of supply chain executives.)An SCCT also employs advanced computing tointelligently prioritize and respond to exceptionsacross the company's operations. It incorporatescross-functional, continuously evolvingcapabilities and organizational structures thatspan the supply network to help deliver againstkey goals and metrics. And it can help providea digital thread to connect data across the valuechain to enable new ways of working andbusiness outcomes. 3 The control tower evolution: From end-to-end visibility to autonomousexecution, supporting new ways of working and driving new businessoutcomes across the supply network to help increase enterprise value. An SCCT isn’t just a “plug-and-play” technology solution. Itrequires companies to identify specific use cases that willtranslate into business value. These use cases will be enabled bythe control tower capabilities of visibility, predictive alerts, digitaltwin scenario modeling, and automated operational executionwhich, combined, allow the SCCT to predict and respondquickly while optimizing the execution of the supply network.An SCCT comprises four pillarsVisibility and performance management•KPI dashboards•Near real-time data•Search and reportPredictive alerts•Business rules-based logic•Alerts with severity levels•Key performance “predictors”Rapid response•Optimization analytics•Simulations-"What if?" scenarios•Root cause analysisOptimization and E2E orchestration•Deploying information and action plans•Execution compliance•Collaborative executionUse Case-Driven Capabilities1 An SCCT transforms the existing supply chain operation and broadersupply network, which will drive changes to existing organizationalprocesses and roles to run it. For example, an SCCT will requirenew roles that balance cross-functional and cross-entity tradeoffs,improve automation algorithms, and integrate predictive modelingwith operational execution. And by driving greater collaboration, anSCCT also requires new customer-centric performance metrics andprocesses that can help create better benefits for the entire network.New Ways of Working2Cross-functional ownership and KPIs•Cost to serve•Perfect order•Net promoter score•ESG performance(environmental, social, gov