英国报道-明星力量：个人运动员在体育迷中的作用

Forewordnd and team identity oNicoble PikedYouGov SportRead the reportReport methodologyconsumer research panel, whichStart readingRead the report, build more authentCet in tuchExplore our solutions w a particular sport due toGeti touchfr more datin3youtthmuwwfurup?amplifying a sport toawideontinue readlinYouGov Star power:Which athleteshave thein Britain in2025?Ronaldo and Messi top the list of favourite male athleteBritish sports fans, with homegrown F1 talents Hamilton andlNorris scoring highDall captain Harry Kafeaturing.HomegrownIndustry-defining talents: Littler and Hamilton raising darts andF1 appetiteWhat's driving athlete appeal inGet in touch for more dataContinue readingNex ectionYouGovanel comprising of 29+ milion British sports fans15%68%52%Style of play30%69ocal areaknwanamothetheewhseGo backDownload PDFCet in touchExplore our solution The role ofsocial media:How sports fansengage onlinesocial mediatina the iml8%12%2%Generation spotlight: WhatCotin touh f r more daYouGov Continue readingNex sectionGo back Whilegamehhighlights arererateatlohas nutriGet in touch for more dataLullDownload PDFCet in tuchExlre oursouton Purchase power:Assessingthimpact of athleteendorsementsMore than 1 in 10 British sports fansGetin touch for more datawhhwWhiashph2. das 2%.4. Under Armour, 9%7. Pepsi, 3%3. Red ull, 3910. New Balance, 2%How maihdavutustendwrements/reoYouGov an athlete ans aged 18-36. illtte, 3%Get in touchExpore our solutiong Key takeawaysAthletes play a greater rolein fan support in footballe a biggeidriver of fandom. Of theprimarily individual sports,the teamt of golf hasa stronger appeal thantennis.What the fans want:Fans want off-pitch insightto supplement gamehighlights on social media.Interactions with otherathletes are popular,providing a way to cross-promote and reach newaudiences.Share this pagexfinoActivate this audienceContinue readingGo back+ million highly eng.countries, we Player power:1 in 5 sports fans havestarted following a newathlete, showing the impactstar can have onamplifying an entire sport toPersonality play:30% of sports fans in Britainvalue athletes due to theiroff-pitch personality. Tomaximise fan appeal, anathlete's role extendsbeyond performing on thepitch.From market-leading research and in-depth audience insights toake informed decisions and drive successful campaignsABOUT YOUGOV Big hitters:Homegrown stars LewisHarry Kane make the top 5athletes. Emma Raducanu,Keely Hodgkinson andLauren James are among thetop 5 female athletes.QScoring influence:Sports fans are more likelyto trust athletes thancelebrities in other fields forproduct recommendations,with 11% having boughtproducts endorsed by anathlete.Download PDFGet in touchExplore our solutions Make smarterdecisions withDiscover our integrated suite of solutions now.YouGov data-driveninsightsCEexplroroution(Report methodologyDisclaimer Report methodologyThe insights in this report have been sourced via YouGov Surveys -providing rapid answers from the right audience.The multi-region survey was conducted from February 14 - March 6, 2025, with 2,016 respondents inGreat Britain.Additional insights are available for 14 other markets: Australia, Canada, Denmark, France, Germany,India, Italy, Mexico, Poland, Singapore, Spain, Sweden, the UAE, and the US.interested, or a little bit interested to the question: "How interested, if at all, would you say you are insports?"Backtopage Disclaimerreproduction or distribution of such materials, in whole or in part, in any form without the prior written permission ofYouGov is prohibited.This information (including any enclosures and attachments) is propriety and confidential and hasbeen prepared for the exclusive use and benefit of the addressee(s) and solely for the purpose for which it is provided.We make no representations, warranties or guarantees, whether express or implied, that the information is accurate,we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutoryduty, or otherwise, even if foreseeable, arising under or in connection with use of or reliance on the information. We donot exclude or limit in any way our liability to you where it would be unlawful to do soBacktopage