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AcknowledgementsThe Sri Lanka Country Opinion Survey is part of the Country Opinion Survey Programseries of the World Bank Group. This report was prepared by the Business Intelligence(BI) team, led by José De Buerba (Senior External Affairs Officer) and SvetlanaMarkova (Senior External Affairs Officer). Yulia Danilina, Jessica Cameron, Nan Lin,and Sofya Gubaydullina oversaw the design, reporting, and analysis of the surveyresults. Noreen Wambui and Irina Popova provided data support.BI acknowledges the significant contribution from the Sri Lanka country team and theindependent field agency, Kantar.In particular, BIis grateful for the support from AselaDissanayake (Senior Operational Officer), Roshni Priyanthi Anne De Silva (OperationAnalyst), Buddhi Feelixge (Communication Consultant), and Samitha DarshanikaSenadheera (Communication Consultant), who coordinated the survey-relatedactivities from Colombo, Sri Lanka. ContentsObjectivesMethodology OverviewOverall ContextOverall Attitudes Toward the World Bank GroupWorld Bank Group’s Support for Development AreasWorld Bank Group’s Engagement on the Ground in Sri LankaWorld Bank Group’s Financial Instruments and Knowledge WorkThe Future Role of the World Bank Group in Sri LankaCommunication and OutreachSample Demographics and Detailed Methodology ObjectivesThis survey was designed to assist the World Bank Group (WBG) in gaining a better understanding of how stakeholders in Sri Lankaperceive the WBG. The survey explored the following questions:1.Overall Context:2.Key Indicators:with Sri Lanka’s development priorities, and other key indicators? Are opinions improving or declining?3.Development Priorities:changed over the past three years? How effective is the WBG perceived to be in these areas?4.Engagement on the Ground:improving or declining?5.Financial Instruments and Knowledge Work:work in Sri Lanka? What opinion do key stakeholders have of WBG financial instruments and knowledge products? Areopinions improving or declining? What are stakeholders’ suggestions for improving WBG’s effectiveness?6.Communication and Outreach:preferred communication channels? Are there differences among stakeholder groups in terms of preferred channels?7.Message Recall: How familiar are stakeholders with the WBG? How much do they trust the WBG?What opinion do key stakeholders have of the WBG regarding its effectiveness, relevance, alignmentWhat areas of development are perceived to be the most important? Have the prioritiesHow is the WBG perceived as a development partner in Sri Lanka? Are opinionsWhat do key stakeholders value the most regarding the WBG’sWhere do stakeholders obtain information on socio-economic issues? What are theWhat key topics does the WBG communicate that stakeholders recall?4 Methodology Overview▪FieldedMay 2024–August 2024▪391 potential participants were asked to complete a mostlyquantitative survey▪Respondents completed the questionnaire online or on paper▪List of names provided by the WBG country team andsupplemented by the field agency▪Process managed on the ground by the field agency▪244 participants (62% response rate)▪76% from Western Province▪62% currently collaborate with the WBG▪Compared to FY21 Country Survey▪253 participants (47% response rate)▪Respondents completed the questionnaire online or on paper▪53% collaborated with the WBGClickherefor details of the Respondent Sample and Methodology.What is your primary professional affiliation? (Select only 1 response)(Percentage of Respondents, N=244) Overall Context“…In this country, severe economic instability from un-anchored monetary policy started a littlebefore the breakup of the Bretton Woods and worsened spectacularly from 1978 with the IMF'sSecond Amendment when the country was left without a credible anchor-the same time as LatAm defaults started. At the time, we did not have much commercial debt and open marketoperations were not aggressive as now...”In your opinion, what is the most important thing the WBG could do to increase its effectiveness in Sri Lanka? (N=164)Q (Media Respondent) Familiarity with The World Bank Group▪Comparison of FY21 and FY24:Respondents in this year’sCountry Survey reported a significantly higher level offamiliarity with the World Bank Group than in the FY21Survey.▪Mean familiarity:FY24 = 7.2FY21 = 6.5▪Collaboration with the WBG:Respondents who indicatedthat they collaborate with the WBG reported significantlyhigher levels of familiarity with the institution’s work:Mean familiarity:Collaborate with WBG = 7.9Do not collaborate = 6.3All RespondentsBilateral / Multilateral AgencyAcademiaGovernment InstitutionsPrivate SectorCivil Society OrganizationsQHow familiar are you with the work of the World Bank Group in Sri Lanka?Scale: 1 Not familiar at all–10 Very familiarNote:Government Institutionsincluded respondents from the Office of thePresident / Prime Minister / Minister and from other government institutions.The sample size from local governments was insufficie