使用营销ROI指标量化复杂活动

Insights From the 2024 Tech Marketing Benchmarks SurveyIncreasing investments and the impact of GenAI The 2024 Gartner Tech Marketing Benchmarks Surveyanalyzes key benchmarks aroundmarketing investment,and the impact of AI and machine learning (ML) within technologymarketing organizations. This research includes respondents within software,hardwareand services companies with more than $100 million in revenue. What’s the allocation breakdown for marketingprogram budgets? How does the phase of AIutilization impact talentinvestments? How has GenAI impactedmarketing tech and talentinvestments? What can you do now? Build a business case forincremental investment,especially, if AI is a strategicpriority for your organization. Understand what your peersare doing,and use insightsto inform your planning andstrategy, budget allocationsand areas for improvement. Assess your marketinginvestments and allocations.Determine the necessary levelof funding to meet corporateand sales objectives. Actionable, objective insight Explore these additional complimentary resources and tools for tech marketing leaders: 5 Steps to Creating a PortfolioBrand Strategy to Shift MarketPerceptions 2024 Tech Marketing Benchmarks:Investments Increase and CourseCorrections Are on the Horizon Effectively manage multiple brands acrossthe portfolio. Uncover where investments are growingand the impact of AI on marketing. Webinar Research Predicts 2024: How GenAIWill Reshape Tech MarketingCapitalize on the opportunitiesfrom GenAI. How Tech Marketers Are MaximizingGTM Efficiency With GenAI Unpack key GenAI market trends and usecases for tech marketers. Download Research Watch Webinar Already a client?Get access to even more resources in your client portal.Log In