2025年哥斯达黎加旅游趋势报告

TRAVEL TRENDS REPORT2025 Trend OneTASTE HUNTING CONTENTS IntroductionStats at a glanceJanuary Sale 2025 Hotlist2025 Rising Stars and Best NewcomersTaste HuntingPaperback-PackersTrivial PursuitsTrad HolidaysTrip CollectivesMethodology and sources34567911131517 Trend ThreeTRIVIAL PURSUITS INTRODUCTION About the authors Jenny Southanis the editor, founder and CEO of Globetrender, the world’sleading travel trend forecasting agency and online magazine dedicated to thefuture of travel. Andrew Flintham Managing Director, British Airways Holidays. Olivia Palamountainis an in-house trend analyst for Globetrender, as well asa travel journalist with almost 20 years of experience, writing for titles suchas Country and Townhouse, and City AM. British Airways Holidays is delighted to present this year’sTravel Trends Report, in partnership with Globetrender, unveilingwhy and how UK consumers are choosing to travel in 2025. Meet our experts The report is released shortly after our January Sale draws to aclose, presenting the opportunity to analyse customer behaviourfrom our most popular booking period. We’ve been able to revealthe top ten destinations that have captured the attention of ourcustomers at the turn of the year, as well as the “Rising Stars” thathave grown significantly in popularity. The insight and analysis provided from industry thought leaders throughout ourTravel Trends Report has helped solidify our predictions of what we believe will shapeconsumer travel behaviour in 2025. Sharon NightingaleBooks Buying Manager for WHSmith Travel. We’ve also analysed our own customer research, plus insights fromour bespoke 2025 British Airways Holidays/YouGov Plc survey, andhave consulted an array of industry experts, to identify the traveltrends impacting consumer behaviour. Jessica LuzziSenior Vice-President of Brand Marketing for Viceroy Hotels and Resorts. Our findings show that while social media continues to dictatehow some holiday, as witnessed in our “Taste Hunting” trend,for others a return to simpler and traditional holiday experiencestake precedence, as noticed in both “Trad Holidays” and “Paperback-Packers”. The report also reveals an evolution of the group holiday,with travellers now forming what we have identified as “Trip Collectives”.It even identifies a shift in priorities for consumers, as we observe adesire for “Trivial Pursuits”: getaways that nurture special interestsand hobbies. Lotte Jeffs Author of This Love and The Queer Parent, award-winning magazinewriter and podcaster. Odyssia Sifounaki DaskalantonakiExecutive Director and third-generation hotelier at Grecotel. Clerkenwell BoySocial media sensation and food influencer who has fastbecome a well-trusted guide to the best food and travel hotspots. We always take our customers’ holidays seriously and look forwardto facilitating these travel desires over the year ahead. STATS AT A GLANCE 43%ofUK adultswho go on holiday agree thatthe idea oforganising all the components ofa holiday made them feel stressed.¹ 70% 90% ofUK adultswho plan to go on holidayin 2025look to synchronise their holidaydates withfriends or family.¹ ofUK adultswhoread more onholidayversus at home are more likelytoread a complete bookon holidayversus normal daily life.¹ 54% 71% 41% oftravellersare likely tovisit a supermarketas atourist attractionas part of theirholiday.¹ ofUK adultswho go on holiday say they havebeeninspired by social media to try a particularrestaurant or food item abroad. Interestingly, ofthose aged 55+, 1 in 5 say they feel inspired too.¹ of thoseaged 18-24who go on holiday felt itimportant that a holiday incorporates a chanceto practise or pursue their hobbies/interests.Only 31% of those aged 55+ felt the same.¹ JANUARY SALE 2025 HOTLIST Most searched holiday package destinations on ba.com in the 2025 January Sale, for travel this year.² TRAVEL TRENDS REPORT 2025 2025 RISING STARS BEST NEWCOMERS New British Airways routes round-up for 2025. Eight destinations that are rising in popularity based onholiday package searches on ba.com during January 2025.³ TBILISI, GEORGIA: 30 MARCH 2025KUALA LUMPUR, MALAYSIA: 01 APRIL 2025RIMINI, ITALY: 15 MAY 2025 SALERNO, ITALY: 22 MAY 2025 OLBIA, SARDINIA: 25 MAY 2025 TREND ONETASTE HUNTING Eating habits are shifting gears, moving beyondfine-dining into a social media-fuelled treasure hunt.While most UK travellers (69%)¹ agree that foodis an important factor in choosing their holidaydestination, the trend is evolving and holidaymakersare now crafting entire itineraries around viral dishesand local specialities, transforming everyday mealsinto shareable epicurean adventures. From quirkyconvenience store snacks to street food sensations,“Taste Hunting” has become the new frontier forculinary explorers. This trend is driven by platforms such as TikTokand Instagram, which have elevated humble eatsto bucket-list status. Forget Michelin stars – theseexperiences are about fun, accessib