第8届年度婚礼行业报告

Welcome!I’m absolutely thrilled to share the 8th annual UK Wedding Report, an exciting body of work filled withinsights across all aspects of the wedding industry.This report is a comprehensive analysis of costs and facts from 2023 combined with trends amongengaged couples looking ahead to 2024 and beyond. With so much information at your fingertips, Igenuinely hope that each section provides you with new and important information that can get yourmind spinning with ideas to reach engaged couples and grow your business.We can all learn so much from the thousands of couples who inform this report, so I hope you spendsome time taking all of this valuable information in and use it to your advantage. I look forward tostaying in touch with you throughout the year with our monthly Wedding Market Update webinars. Speaksoon!CEO & Founder of Bridebook,the UK’s #1 wedding appHamish Shephard Table ofContents6,000 UK couples, both engagedand newlywed, shared details abouttheir weddings. To complement thereport, some additional surveyfindings have been included.Respondent Mix:32% Married in 2023 | 68% Currently engaged44% 20s | 42% 30s | 14% 40s+Mix of regions, demographics. p15. Today’s wedding profilep26. Wedding costsp35. Finding the right venuep71. Planning process andpreferencesp54. Working with suppliers Part 1Part 2Part 3Part 4Part 5 To help make thewedding planningjourney as happy aspossible for engagedcouples everywhere.BRIDEBOOK’S MISSION: 4 Through love,weddings bringpeople together.WHY? Key Themes:●Wedding spending rises in 2023●The quest to build trust and connection●The importance of price transparency●The pursuit of personalisation●The party-friendly wedding venue●Tech-first planning Wedding spending risesin 2023.Despite the cost of living crisis, wedding spending rose £1,500+ year-on-year to£20,775 average total wedding cost, surpassing £20k for the first time. Thefigure rises to£25,952 with engagement ring and honeymoon included.Looking ahead, we see younger Gen Z couples more affected by economicclimate, but rather than reduce spending, they are expecting to spend £4k moreon their weddings. This willingness to spend more reinforces the importancethat couples place on their wedding. They’re also finding ways to save withsecond hand items like upcycled decor, or by reselling items.●£20,775: 2023 Average total wedding cost (up by£1,591 from 2022: £19,184)●£25,952: 2023 Average total wedding cost withengagement ring and honeymoon(up by £1,883 from 2022: £24,069)●The Engagement Report showed 42% Gen Z will increasewedding spend by ~£4k due to economic climate●The Engagement Report showed Gen Z couples aremore likely to consider reselling vs. Millennials●25% couples used upcycled decor (vs 19% in 2022) The quest to build trustand connection.Today’s couples are steadfast mobile device researchers who prioritisesocial proof from their peers. They’re hiring9 different categories ofprofessionalsand want to feel assured that these businesses will show upas expected and help make the day seamless and beautiful.To uncover red flags and avert risk, couples research extensively. 90% useBridebook to plan their weddings. They read loads of reviews for venuesand suppliers, and once a business piques their interest, they visit 3different types of media to view price ranges, view real wedding imagery,and read more reviews to formulate a sense of trust.●Couples read 33 venue reviews●Gen Z couples view 3.8 different media typesincluding the business website (45%), realwedding photos (30%), and reviews (26%)●51% of Gen Z couples will view a business’sInstagram before first contact●Couples read 14 photographer reviews The importance of pricetransparency.Price transparency is a top challenge for couplesas price is one of the most important factors indeciding to hire a wedding business. When pricinginfo is not readily available, couples grow frustrated.Couples need price reference indicators to assess if abusiness is within range of their budget and avoidwasting time and energy on mismatches. Today’scouples have price references at their fingertipsacross all areas of their lives, and they becomefrustrated or disinterested when businessesobfuscate one of the most important decision factors.●Finding budgetmatches (44%) andprice transparency(39%) are some ofthe biggestchallenges duringvenue discovery●Price is the topselling point forvenues for all coupleage groups●Price is one the topselling points forphotographers The pursuit forpersonalisation.Today’s couples value personalisation, andwant to create experiencesfor their guests that are unique, memorable and fun.Couples areoften attending other weddings too, and they want their day to stand out.To achieve this, they incorporate interesting experiences such as specialtycatering (e.g. food trucks, sweets stations) and entertainment (e.gmagicians, secret singers, garden games) or live music soloists (e.g.saxophonists). Couples are also finding ways to make their wedding f