晨光股份：上海晨光文具股份有限公司2024年年度报告

AnnualReport2024 StockCode:603899ShortName:M&GCorporation SHANGHAIM&GSTATIONERYINC. AnnualReport2024 1/228 AdheringtoLong-termismandBasingonFacts LettertoShareholders 2024wasayearofchallengesandprogressforM&G.Amidincreasingglobalanddomesticeconomicuncertainties,rapidmarketfluctuations,acceleratedindustrytransformations,weaker-than-expectedconsumerdemand,andintensifyingcompetition,weremainedcommittedtolong-termismandsteadilyadvancedournewfive-yearstrategy.Withconsistentstrategies,weeffectivelynavigatedthepressuresandchallengesimposedbyshort-termexternalfactorsonouroperations. Throughout2024,M&G’smanagementandemployeesworkedinunityanddedicatedthemselvestodrivingdevelopmentthroughinnovation,evenamidchallenges.Werespondedstrategicallytoshiftingmarketdynamics.Withafocusonproductcapabilityenhancementandomni-channeldevelopment,weleveragedintelligentanddigitaltechnologiestoaccelerateourR&D,manufacturing,andservice.Thishasledtoimprovementsinquality,efficiency,andthecultivationofnewqualityproductiveforces. Wealsoinvigoratedleanproductionandfosteredsustainabledevelopment.Effortstobuildbrandcultureandexpandintointernationalmarketshavemadesignificantstrides.AllabovefactorsprovidedessentialmomentumfortheCompany'slong-term,sustainablegrowth. In2024,theCompanyrecordedrevenueofRMB24,228million,anincreaseof3.76%,andanetprofitattributabletoitsshareholdersofRMB1,396million,adecreaseof8.58%.Excludingshare-basedpayments,thenetprofitattributabletoshareholderswasRMB1,446million,adecreaseof2.81%.TheCompanymaintainedastableandhealthytrajectory.Weactivelylaidthegroundworkforadiversifiedlong-termdevelopmentstrategyonourcoretraditionalbusiness.Thenewbusinesses—directofficesuppliesandlargeretailstores—continuedtogrow,providingasolidfoundationforsustainablefuturegrowth. In2024,withregardtothecapitalmarket,weadheredtoascientific,consistent,andsteadydividendpolicy.TakingintoaccounttheCompany'sdevelopmentstageandlong-termcapitalneeds,weenhancedthepredictabilityofourcashdividendsandprogressivelyincreasedourpayoutratiotoensurethecontinuityandstabilityofshareholderreturn.Withthe2024profitdistributionplan,theCompanyhasdistributedoverRMB4.4billionincashdividendssinceitslisting.InFebruary2025,theCompany completeditssecondsharerepurchasesincegoingpublic.Thisboostedmarketconfidence,activelymaintainedtheCompany'svalue,andsafeguardedtheoverallandlong-terminterestsofourshareholders. Everypersistencemakestheprogressmorestable;everyinnovationmakesthefuturemorepromising. Lookingaheadto2025,inanever-evolvingandcomplexmarketenvironment,wewilladheretolong-termismandpragmaticapproaches,andrisetochallengeshead-on.Wewillremainconsumer-centricandstrivetoimprovequalityandefficiencywhilstprioritizingshareholderreturn.Wewillpushforwardinkeyareassuchastechnologicalinnovationandtransformation,originaldesign,green,intelligentanddigitaltransformation,differentiation,balancedandcoordinateddevelopment,brandvalueenhancement,andglobalexpansion.ThiswillenabletheCompanytoachievesustainable,high-qualitygrowthanddelivergreatervaluetoourshareholders.Wewillbecommittedtolong-termismindevelopment,brandingandcapitalmarketoperations.Byremainingsteadfastinthisvision,webelievewecantranscendshort-termfluctuationsandstaycompetitiveinthelongrun. Commonprosperityisourultimategoal.Wewouldliketoexpressourdeepestgratitudetoouremployeesfortheirhardworkanddedication,toourpartnersfortheirunwaveringsupport,andtoourshareholdersfortheircontinuedtrust.Together,wefurtheradvanceourbrandwithcommitment,shapethefutureusingtechnology,andempowervaluethroughculture.Together,wewillembraceafutureofhigh-qualitydevelopmentforM&G! BoardofDirectorsofShanghaiM&GStationeryInc. 24March2025 ImportantNotice I.TheBoardofDirectors,SupervisoryCommittee,directors,supervisorsandseniormanagementoftheCompanywarrantthatthecontentsofthisreportaretrue,accurateandcomplete,withoutanymisrepresentation,misleadingstatementsormaterialomissions,andseverallyandjointlybearthelegalresponsibilitiesthereof. II.AlldirectorsoftheCompanyattendedtheBoardmeeting. III.BDOChinaShuLunPanCPAs(LLP)hasissuedtheauditreportwithunqualifiedopinionstotheCompany. IV.ChenHuwen,thechairmanoftheCompany,TangXianbao,CFOoftheCompanyandZhaiYu,theheadoftheaccountingdepartment(personinchargeofaccounting),warrantthetruthfulness,accuracyandcompletenessofthefinancialreportinthisannualreport. V.ProfitdistributionplanorplantoconvertsurplusreservesintosharecapitalapprovedbytheBoardofDirectorsduringtheReportingPeriod TheCompanyproposestodistributecashdividendofRMB10.00(taxinclusive)per10sharesbasedontheCompany'stotalsharecapital(exclusiveofsharesintheCompany’sspecialsecuritiesaccountforrepurchasedshares)registeredasattheregistrationdatefortheimplementationofdividenddistribution.TheprofitdistributionplanissubjecttobeingsubmittedtotheCompany's2024AnnualGeneralMeetingofShareholdersfordeliberation. VI.Risksstatementoftheforward-lookingstatements √Applicable□Notapplicable Forward-lookingstatementsincludingfutureplansanddevelopmentstrategiesinvolvedinthisannualreportdonotc