高管如何通过转型推动增长

EXECUTIVESUMMARYFor executives, the one constant over the past three yearshas been a permanent state of crisis.Amid geopoliticalturmoil, economic uncertainty, and the COVID-19 pandemic,they’ve had to navigate consequent challenges ranging frominflationary pressures to supply chain disruptions, from risingraw material prices to a widespread talentshortage. A time for optimism:Three out of four executives surveyed believe market conditionswillimprove over the next 12 months, indicating a growing resilience in the face ofongoing,Shaping the future:Sixty-three percent of companies expect to focus on sustainable growthin the next 12 months; more tactical concerns such as talent management are at the bottom ofexecutives’ priority lists. Compared with our 2023 survey, we notice a significant shift in focusaway from “firefighting” the challenges of today and toward “future-proofing” their organizationthrough proactive adaptation to anticipatedchallenges.Increasing financial benefits:Companies that met all transformation objectives expect16% higher revenue growth and 12% higher profit growth than those that did not meet mostof their transformation objectives. Higher profitability allows for superior investment in criticalcapabilities to further extend their lead, in areas such as product and service innovation,operational expansion, technology upgrades, or upskilling theworkforce.Changing the way the work gets done with artificial intelligence (AI):About 50% ofexecutives expect technology to be the key area of change in their companies in the comingyears. Companies are on the cusp of a true AI revolution, with 100% of executives usingor planning to use AI in their transformations. More than 40% of them have already fullyimplemented generative AI solutions. With more widespread adoption of the technology andrelated adjustments to organizational structures and processes, executives expect to derivelasting benefits from “changing the way the work gets done” with the help ofAI.a combined annual revenue of more than $5 trillion.Nearly two-thirds of the respondents mentionedorganizational performance-related factors asthe primary drivers or “transformative moments”that motivated them to pursue change. Acrossthe board, executives recognized the value ofrethinking their organization’s core capabilitysystems, drivinginnovation in their business model,or truly changing how the work gets done to makeproductivity or scalability benefits sustainable. Inanalyzing their insights, we identified several keythemes (seebelow).the transformation end-to-end, align leadership, and takeadvantage of all that artificial intelligence (AI) technologycan do for their businesses. And we remind them thataslarge and multifaceted as their transformation may be,to always strive to keep things simple. Apply this hard-won advice artfully, and the foundation for asuccessfultransformation will soon begin toform. With few signs that this environmentwilldiminish, leaders need to focus ontransformingtheir organizations for performance to buildresilience and thrive in the long term. We definetransformations as change efforts that gobeyond incremental improvements to existingstructures or processes, to substantially revamp theway a businessoperates.To get a full inside view on transformation, wesurveyed more than 400 global C-suite executivesacross 14 geographies and 12 industries, representing3/4executives believe marketconditions willimprove“near-permanent”challenges.63%of companies considergrowth a toppriority16%higher revenue growthexpected for companies withsuccessfultransformations100%of executivesplanningto useAIThis report offers further insights intowhycompaniestransform andhowto achieve success. With thatguidance, executives will be well-equipped to approachtheir own transformation efforts — which is why thereport concludes with a strong call to action. We exhortleaders to prioritize a small number of initiatives andmeasure them assiduously. We urge them to look at The innovation and advancement afterthe transformation made us believe intransformation as our newnormal.Retail and Wholesale, C-suite Executive WHYTRANSFORM?In a time of permacrisis, executives need to transform inorderto accelerate growth and"future-proof"their organizations —that is, implementing strategies to maintain agility and buildlong-term resilience. Companies that successfully transformnot only set themselves up for long-term success, but also reapfinancial benefits that can be used to reinvest in differentiatedcapabilities and further bolster companyadaptability. to have accepted the current landscape as “thenew normal” and are even optimistic about whatlies ahead. Among those we surveyed, 75% expectthe market environment to improve in the next12 months, compared with 64% the prioryear.Exhibit 1:Top market challenges in the next 12months29282323221918161411Source:Oliver Wyman2024 Performance Transformation Global ExecutiveSurveyofC-suiteexecutivesexpect the market toimp