从卷轴到真正的影响——Z世代正在推动社会变革

ContentsIntroductionFrom reels to real impact: Roundtable discussionsUnderstanding the voices beyond the noiseAmplifying youth digital influence for more effective connection with leadersTurning insights into action: The path towardyouth-driven socialimpact 344913 Introduction1MISK, 2020. Youth’s Voice.2Oliver Wyman, 2023. A-Gen-Z Report.3Oliver Wyman, 2023. A-Gen-Z Report.In Davos 2024 the Misk Foundation initiated apivotal series of roundtable discussions under thetheme“From Reels to Real Impact”focusing onthe transformative power of youth in driving socialchange. Aligned with Misk’s overall theme for Davos2024,“The Big Now: Exert Your Influence”,thathighlighted the power of leadership in craftingopportunities and fostering an ecosystem where thevoices, ideas, and actions of youth are not just heardbut interwoven into decision-making processes.Together the topics underscore the critical roles ofyouth and leaders in leveraging digital platforms tosteer social change. Engaging a broad spectrum ofexperts from various sectors — public, private, media,and civil society — many of whom are championsof youth empowerment, these discussions aimed toharness a diverse array of voices and perspectives.The debates were amplified by Misk’s latest research,Youth-Led Positive Social Impact, a comprehensivesurvey involving 18,000 young people and 500business leaders across 20 countries. This dataproved instrumental in guiding the Davos dialogues,offering a nuanced understanding of the challengesand aspirations of youth worldwide.The outcomes and recommendations detailedin this report are direct results of these enrichingconversations, emphasizing the importance ofempowering the youth to leading positions in shapinga more impactful and connected world. From Reels to Real Impact sheds light on the dynamicbetween the younger generation and social media.While a significant majority (81%)1of young individualsrely on social media for their daily dose of news andinsights, there exists palpable skepticism, with overhalf worried about the potential bias in their feeds.2At the same time this generation’s drive for atangible, positive societal shift is evident in theirdigital behavior, with young people being 68% moreinclined to champion social causes online comparedto their elders.3This underscores a critical opportunity for leadersand organizations, who wield the necessaryinfluence and resources, to rethink their approachto engaging with and empowering the youth. Byfostering meaningful collaborations and initiatives,the potential of youth involvement can be unlockedto drive real-world positive impact.In this report we will explore highlights from theroundtables such as the critical need for hyperlocalized strategies, especially in underrepresentedcommunities across the Global South, wherecontextualized narratives and support areparamount to empower what was coined asminoritized majorities.Ultimately, a fundamental question is addressed:How can leaders and youth leverage digitalengagement and better work together to createpositive and lasting social impact? From Reels to Real Impact:Roundtable DiscussionsUnderstanding the voices beyond the noiseHow to raise awareness about distortions in how youth opinions areportrayed online and combat digital misinformation4MISK, 2020. Youth’s Voice.IntroductionIn the digital realm, where the vast majority ofyouthheavily rely on social media for information,a criticaldichotomy emerges: 81% of young people go to socialmedia for information, making it their number-onesource.4At the same time, there is asubstantial trustdeficit,with fewer than a quarter of young usersexpressing confidence in the quality of content onsocial media.Due to algorithmic limitations and biases, such asconfirmation bias, favoring few privileged voices, thedigital space is often dominated by a few narratives,leading to an underrepresentation of diverse youthvoices and challenging the true breadth of youthperspectives online.This discrepancy poses a twofold challenge: Thereliability of online information and its narrowrepresentation of youth voices can skew data and 5Minoritized majorites refer to population groups whose interests and perspectives are often disregarded as marginal despite theirsubstantially large population size, for example, interests of African youth as major share of global youth population.Highlights and insights fromroundtable discussionsFrom margins to mainstream: Inclusiverepresentation of youth onlineSocial media acts as a global megaphone, amplifyingvoices and spreading them through the digital sphere.What happens when this megaphone is only availableto a small segment of the young population? The viewsof a few selected voices get perceived as commonopinion defining a truth that only reflects the realitiesof a small fraction of the young population. Thereforedigital tools accessible to all and role models relatableto various backgrounds and core values are needed.Only then are also youth with div