生成式AI高管指南

Table ofcontents Introduction About this guide......................................................................................................................................................04 Chapter 1 A quick primer on generative AI........................................................................................................................05Core capabilities and applications....................................................................................................................... 09 Chapter 2 The step-by-step guide to getting started with generative AI...............................................................10How to launch your first use case in 30 days..................................................................................................... 12KPIs to measure the impact of generative AI.....................................................................................................26 Chapter 3 See what your peers are doing..............................................................................................................................31Retail and CPG...........................................................................................................................................................32Financial services......................................................................................................................................................35Healthcare and life sciences...................................................................................................................................39Media and entertainment....................................................................................................................................... 42Manufacturing........................................................................................................................................................... 46Telecommunications service providers...............................................................................................................51 Conclusion Innovate faster with generative AI for business..........................................................................................54 Introduction Generative AI marks one of the most significant technological shifts in history. Even better, a single generative AI platform can deliversolutions for multiple use cases, creating a networkeffect. As the number of users and applicationsincreases, the model is exposed to more data andbecomes increasingly accurate and useful — which inturn encourages more users. What can change, though, is how you use thistechnology to enable your teams to improve coreofferings, and how you solve fundamental problemsthat get in the way of delivering them. Indeed, withthe right tools, you could even identify and deliver newpoints of difference. Its impact on individual and business productivity canbe significant, with the potential to rival the adventof the internet or the mobile device. Indeed, amongorganizations considering or using AI, 82% believe it willeither significantly change or transform their industry.1 What makes generative AI different from other formsof AI that have come before is its ease of use inhelping solve everyday problems in people’s personalor professional lives. Anyone who knows how toask a question of a search engine can use everydaylanguage to interact with a generative AI chatbot orvirtual agent — getting it to answer questions, createcontent, produce images, summarize documents, andmuch more. Organizations that use generative AI to speed up,automate, scale, and improve business processes standto reap big benefits. According to McKinsey & Company,generative AI’s impact on productivity could addbetween $2.6 trillion and $4.4 trillion USD annually to theglobal economy.2 No technology ever takes away the fundamentals ofyour value proposition and the core value chain inyour industry. At the end of the day in healthcare, forexample, you’re still trying to improve patient care. About this guide In the first chapter, you’ll learn what generative AI is, what it iscapable of, and the impact you can expect when applying it in abusiness context. The second chapter provides a step-by-stepguide for getting started with generative AI, with recommendedbest practices from Google Cloud’s AI experts. Next, we diveinto real-world examples of pioneers across industries whohave adopted generative AI to work smarter, deliver value tocustomers faster, and unlock new revenue channels. With generative AI technology moving so fast, it can beoverwhelming. We’re here to help you chart the right path. A quickprimer ongenerative AI This generation of technology is the mostapproachable and flexible technology thatcomputer science has ever built. It cansolve problems that the algorithm wasn’tpurpose-built for. And, any business usercan quickly experiment and get feedbackto shape its use fo