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物业管理自动化提升效率报告

房地产 2025-01-08 Zego 任云鹏
报告封面

At multifamily companies, improving efficiency is a predominant topic of discussion. That’s because rising costs andexpectations from renters, rent declines, and a revolving door of employees have diminished the effectiveness of traditionaloperating processes. Automation has emerged as a critical strategy for multifamily companies aiming to improve efficiencyand scale their portfolios. By reducing time spent on repetitive tasks, operators can direct resources toward strategic growthinitiatives like improving resident relationships. This report serves as a roadmap, offering insights and strategies to help multifamily leaders leverage automation to driveoperational efficiencies, reduce costs, and support their expansion goals. Based on two years of proprietary survey data fromover 600 multifamily operators, you’ll learn how companies are getting more efficient and where there’s significant room forimprovement. The data reveals that companies are seeing positive outcomes after implementing automation. Key survey findings Compared to last year, fewer tasks are done using completely manual processes. And as a result,property management companies' time decreased the time and money spent on administrative tasks. This report also identifies opportunities for improvement within resident-focused operations,back-office operations, and staff retention. Table ofcontents. Survey background and demographicsSurvey FindingsOpportunities to improve efficiency in key functional areas:Resident OperationsBack-Office OperationsStaff RetentionAutomation helps your team shine040610182934 Survey background and demographics In a market where renter expectations are high and staffing levels fluctuate, on-site operations must be as efficient aspossible. That’s why we created this survey. We wanted to know what tasks bog associates down the most and howcompanies use technology to improve productivity. To accomplish this, we partnered with SA Market Insights, a third-party research firm, to survey 630 multifamily professionals. Respondents had to meet the following criteria to qualify: •Must be in multifamily residential property management•Must manage properties with 250 units or more•Must be familiar with budgets, rental rates, software, and other aspects of the business Property Manager Survey Overview •630 completed surveys•15-minute online survey•Research conducted Jan–Feb 2024 by SA Market Insights Property Manager Sample Composition: Survey reveals companies are seeinghigher ROI by increasing automation When employees waste time on repetitive tasks, they can’t devote their attention to more strategic projects that impactgrowth or minimize major costs, like resident turnover. This is why automation is gradually being used to minimize the gruntwork involved in running a multifamily community. Still, many companies are on the fence if it’s worthwhile. We analyzed howcompanies utilize automation and the ROI they see as a result. Key Takeaway #1: Compared to last year, fewer tasks are done using completely manual processes As property management companies look to operate their businesses more efficiently, automation is steadily becomingan important ally. For two years in a row, we asked property managers to indicate which processes they complete usingautomation or through manual processes. Their responses show that multifamily companies are utilizing automation morethan they were a year ago in most areas. Key Takeaway #2: Thanks to automation, time and money spent on administrative tasks has decreased In our lastProperty Operations Report, we found that companies were spending an exorbitant amount of time on tasks thatcould easily be automated. Since this year’s survey data shows that companies are shifting away from manual processes infavor of automation, we wanted to compare how this has impacted their workloads. Survey respondents were asked to specify how many hours per month they spend on routine tasks, starting with rentermove-in. Tasks were separated into two functions: back-office operations and resident relations. After averaging theresponses, we used an industry compensation report to determine the compensation dollars spent performing these duties. The impacts of increased automation are impressive. Because automation is being utilized more, property managers reportfar less time spent managing these items — roughly half of what was reported in 2023. Increased automation also means that companies decrease labor costs associated with routine tasks. Even though NAA’s newest industrycompensation report shows salaries have risen since last year, companies still spend less money than a year ago for their teams to tacklemanual processes. Three opportunities to improve yourresident-facing operations Decreasing operating costs and mundane workloads via automation is a significant advantage for multifamily companiesthat want to scale their business. However, after analyzing the rest of the survey data, severa