2022年互联家庭状况

2022 Report: Sustained GrowthBeyond the Pandemic November 2022 Contents 1. Overview04 2. The Connected Home Market in 202205 3. Regulatory Landscape17 4. Policy Recommendations18 5. Conclusions20 1.Overview This is the sixth edition of our annual State of the Connected Home report, which surveys a nationallyrepresentative sample of 1,000 adults across the UK to ask about their awareness, interest, andownership of a range of connected or ‘smart’ home products. The results of the survey are interpretedalongside GfK Market Intelligence point-of-sale data derived directly from consumer-facing retailers inorder to provide an overview of the current state of the market. This year’s report contains sales datafrom April 2021 to March 2022 and consumer attitudes drawn from fieldwork conducted in April 2022.We thank GfK for their ongoing collaboration on this project. Whereas our 2021 edition highlighted how the Covid-19 pandemic instigated a rapid increasein adoption of connected home devices, this year’s report finds the market to be stabilising yetnevertheless still growing in value. While the rapid growth levels of the preceding year areunderstood to have been driven by the unique circumstances of the pandemic and subsequentlockdowns, continued strong sales figures and steady increases in levels of consumer awarenessaround connected homes suggest that the market can continue to generate new demand beyondthe pandemic. What particularly stands out to us this year is the product diversification of the market – whereassome established connected home categories are showing signs of maturity, we are seeing higherlevels of growth in new product areas. As awareness around connected homes increases, consumershave greater interest and confidence in purchasing devices beyond the entertainment domain thatserve a much wider range of functions such as home security and energy management. This report is a flagship project of techUK’sConnected Home Group, the communityof techUK members interested in accelerating the adoption of connected hometechnologies. In addition to raising awareness around the multiple benefits and usecases of connected home tech, the Group also engages with policymakers to developa regulatory environment that increases consumer trust and supports national policyobjectives while providing space for innovation and differentiation. 2. The ConnectedHome Market in 2022 Our report covers five major product categories for connected home technologies: smart domesticappliances, entertainment devices, energy and lighting systems, health monitors, and homesecurity apparatus. Survey coverage: product list for 2022 2.1 Consumer awareness of connected home technology ‘Connected home’ or ‘smart home’ technology is now an established market in the United Kingdom– over the past few years we have seen consistently that around 4 out of 5 people state that theyhave some level of knowledge around smart homes. In 2022 the exact figure sits at 81%, which is onepercent higher than 2021 and a further percentage point higher than 2020. We have come a long wayfrom 2016 when only 66% of adults in the UK had any knowledge of smart homes. Another positive sign for the market is the percentage of people claiming to have high or very highlevels of knowledge around connected home technology, as these are the people who are most likelyto drive adoption of new product categories and functions. This figure now stands at 37% which,again, is slightly higher than previous years. More than a third of consumers feel they know a lot/a fair amount about thesmart home technology - consistent from 2019 onwards Relatedly, across all connected product categories we see an increase in the percentage of users whoreport that they have connected their devices to their home WiFi. This reflects increasing consumerunderstanding of what connected technologies do and how to use them – we are seeing fewer peoplewho own connectable devices but haven’t connected them, particularly for health-related wearablesand security devices. This year has seen a further increase in smart products being connected toWiFi, most notably for health/wearables and security. 2.2 Adoption levels Overall, 77% of adults in the UK own at least one connected home device – this figure was only67% prior to the pandemic, and has grown by one percentage point since 2021 – this aligns with ourconsumer awareness data. We are also seeing a growing proportion of the population who can be described as ‘advancedadopters’ of connected home technology (owning more than 3 connected home devices). This figurenow sits at 26% of all respondents, compared to 24% in 2021 and just 17% in 2020. Interestingly, the data suggests that connected home technologies are being adopted by all agedemographics. While adoption and advanced adoption levels are highest among 25-45s, thesurvey finds that levels of ownership for over 65s are largely aligned with national averages. Ourdata suggests t