2023年互联家庭状况

Smart Solutions, Savvy Consumers:Embracing Connected Home Techduring a Cost of Living Crisis June 2023 Contents 1. Overview04 techUK @ CES 2023!06 2. The Connected Home Marketin 20232.1 Consumer awareness of connected home technology2.2 Adoption levels2.3 Size of the market2.4 Product categories2.5 Adoption drivers and barriers to adoption080912141723 3. Regulatory Landscape& Policy Developments27 4. Policy Recommendations30 5. Conclusions32 1.Overview Welcome to the seventh edition of our annual State of the Connected Home report.Every year we survey a nationally representative sample of 1,000 adults across the UK tounderstand their levels of familiarity with smart and connected home products, their currentownership of such devices, how they interact with them, and their interest in adopting furtherconnected home devices in future. Our research with consumers is also informed by GfK Market Intelligence data from consumer-facingretailers to provide a comprehensive perspective on the current state of the market. This year’s reportis based on sales data from April 2022 to March 2023 and consumer attitudes drawn from fieldwork,primarily a survey conducted in April 2023. We extend our gratitude to GfK for their continuedpartnership and support for this project. Overall, the UK connected home market is performing robustly despite challenging macro-economicheadwinds and low consumer confidence. While total sales have seen a decline of approximately2%, ownership levels across the various product categories are catching up to familiarity levels,which hover around 80%. This slight decline in sales of connected products for the home should beunderstood within the context of declining sales for home devices more generally – total sales in the same categories are down by 7% when both connected and non-connected devices are taken intoaccount. The UK connected home market continues to comfortably outperform pre-pandemic figures,suggesting a more lasting uplift in consumer interest in connected home devices. This year’s research has identified a growing group of consumers that we call ‘advanced adopters’, i.e.consumers who own more than three connected home devices. This group represents an increasinglylarge minority in the UK connected home market. Advanced adopters are typically very positiveabout the devices they own, and they are more likely to report high levels of satisfaction with theirconnected home products. They are also more likely to say that they will spend more on smart homedevices in the future. We continue to see strong levels of growth in some of the newer connectedhome technologies such as smart doorbells, smart detectors, smart thermostats, smart lighting, andconnected alarm systems, suggesting that an even greater proportion of consumers will soon fall intothis advanced adopter category. While we generally aim to keep questions consistent across editions to enable year-on-yearcomparisons, we do include some new questions in response to key emerging themes. Given thecurrent cost of living crisis and the increasing cost of energy bills, we have introduced questions inour survey to understand how consumers perceive connected home devices in relation to energysaving. The results reveal an interesting trend, as many consumers expect to save on energy bills as a resultof investing in connected home products. As energy prices rise, the expected ‘payback period’ wheresavings exceed the initial cost of the device gets shorter. This means that consumers are increasinglymotivated to invest in energy-saving smart home products, as they see it as a way to reduce theirenergy bills over time. High energy prices are accelerating changes in consumer behaviour thatalso support the longer-term need to use energy more sustainably as part of the net zero transition.Several reports have shown that consumers are incorporating sustainability into their buyingdecisions and device sustainability is now factored in to many review sites. As such, we anticipatethat energy-saving features will become an even more important consideration for consumers whenselecting new connected home devices. Photo credits: Consumer Technology Association techUK @ CES 2023! techUK was this year back at CES, the world’s largest global consumer electronics andconsumer technology trade show, to learn about the most exciting smart and connectedhome innovations that are being created by companies around the world. This annual tradeshow, held in Las Vegas, provides first-hand experience of the ways in which products thatare newly on or soon to hit the UK market have the potential to make our daily lives moreconvenient, efficient, secure, and cost-effective. In theSmart Entertainmentsegment, a very high proportion of new televisions are ‘smart’ /‘connected’, and this sector remains the largest driver of value in the smart home market. LGperformed very well in this year’s innovation awards lists, particularly for a new Signature OLED TVt