雅仕维2024年报

成為享譽世界的華資戶外廣告傳媒集團To be a world-class outdoor advertising enterprise with Asian background 為客戶提供最佳的戶外廣告方案，以贏取最高廣告效益與投資回報率To provide optimal Out-Of-Home (OOH) advertising solutions withhighest Return-On-Investment (ROI) and effectiveness積極推動行業發展，提高行業專業認可To promote professional excellence in outdoor advertising media培養和諧、高效、優秀的團隊To nurture our workforce into a harmonious, efficient and effective team履行社會責任，關愛社會群體To be a community conscious enterprise 誠信 : 對人秉承誠實和信譽Integrity: Being honest and truthful towards people卓越 : 對事應盡善盡美，不斷超越Excellence: Continuous improvement and the pursuit of excellence仁愛 : 對社會持以仁愛之心，回饋弱勢社群Benevolence: Taking social responsibilities and caring for the community 目錄CONTENTS 公司資料 CORPORATE INFORMATION 企業簡介Corporate Overview2公司概覽Asiaray at A Glance4經營理念Our Philosophy6大事紀要Events of the Year12獎項及榮譽Awards and Recognition14財務摘要Financial Highlights16 企業回顧CORPORATE REVIEW 主席報告Chairman’s Statement17管理層討論及分析Management Discussion and Analysis20 企業管治CORPORATE GOVERNANCE 董事資料Directors’ Profile29企業管治報告Corporate Governance Report35董事會報告Report of the Directors52 財務資料FINANCIAL INFORMATION 獨立核數師報告Independent Auditor’s Report73合併資產負債表Consolidated Balance Sheet84合併綜合收益表Consolidated Statement of Comprehensive Income86合併權益變動表Consolidated Statement of Changes in Equity88合併現金流量表Consolidated Statement of Cash Flows90合併財務報表附註Notes to the Consolidated Financial Statements92五年財務摘要Five-Year Financial Summary226公司資料Corporate Information227 嘉士伯啤酒廠香港有限公司Carlsberg Brewery Hong Kong Limited 香港戶外大牌Hong Kong Outdoor Billboard 雅仕維傳媒集團有限公司（香港聯交所股份代號：1993）是一家優秀的戶外媒體公司，策略重心定於大交通廣告媒體經營，包括機場，地鐵及高鐵廣告媒體經營。擁有覆蓋大中華地區接近40個城市的龐大媒體資源網絡，我們通過採用發展成熟的空間管理模式及「戶外及線上新媒體」策略，向廣告客戶提供綜合及具創意的戶外媒體方案，務求與廣大受眾建立更緊密的聯繫。 Asiaray Media Group Limited (HKSE Stock Code: 1993) is an outstanding out-of-home media company with a strategic focus on mega transport advertising mediamanagement including airport, metro line and high speed rail advertising. Withan extensive nationwide network of media resources covering nearly 40 citiesin Greater China, we leverage on the well-developed space management modeland Out-of-home & Online New Media Strategy to deliver integrated, creativeout-of-home media solutions to advertiser customers, striving to build a closerconnection with the general public. 公司概覽ASIARAY AT A GLANCE 獨家特許經營權的機場Airports with exclusiveconcession rights22# 15# 獨家特許經營權的地鐵綫路Metro lines with exclusiveconcession rights 經營理念OUR PHILOSOPHY 空間管理 – ––– 廣告客戶媒體資源擁有人乘客 SPACE MANAGEMENT We view ourselves as the managers of the space, which distinguishes us from the traditional“Buy Wholesale, Sell Retail” approach in advertisement space distribution.Our commitment to and implementation of the space management approach enables us to create value for ouradvertising customers, media resources owners and passengers. Advertising customer–enhance the overall impact and increase effectiveness of the advertisementMedia resource owner–improve the overall environment and ambience and optimize the commercial valuePassenger–extend beyond the visual to stimulate senses of smell, touch, hearing and taste,making up an exuberant journey 宏利人壽保險（國際）有限公司Manulife (International) Limited 香港西九龍高鐵站Hong Kong West Kowloon Station 香港大塚製藥有限公司–寶礦力水特Otsuka Pharmaceutical(H.K.) Ltd.–Pocari Sweat 尖沙咀巴士站Tsim Sha Tsui Bus Shelter 香港永明金融有限公司Sun Life Hong Kong Limited香港戶外大牌Hong Kong Outdoor Billboard 深圳格倫菲爾口腔集團有限公司Shenzhen Goodfeel Dental Group Co., Ltd 香港戶外大牌Hong Kong Outdoor Billboard 郎酒股份–青花郎Langjiu Ltd – Qinghua Lang 鄭州新鄭國際機場Zhengzhou Xinzheng International Airport 橫琴經濟發展局ECD Hengqin 珠海金灣機場Zhuhai Jinwan Airport 海口美蘭國際機場Haikou Meilan International Airport 可口可樂Coca-Cola 深圳地鐵Shenzhen Metro Line 東池餐飲管理有限公司 溫州軌道交通S1綫Wenzhou Rail Transit Line S1 華特迪士尼公司–Disney+The Walt Disney Company – Disney Plus 新加坡地鐵Singapore Metro Line 大事紀要EVENTS OF THE YEAR TEL4Singapore’s Thomson-East Coast Line (TEL) connectingJohor Bahru, Malaysia to Changi Airport in the east,making it the first cross-border metro line in Southeast Asia, andits Stage 4 has officially opened. Being the exclusive advertisingoperator for this line, Asiaray will continue to place greaterresources on enhancing its exposure in Singapore 3D LED3D Upgraded the traditional advertising panelat Mong Kok New Town Mall into naked-eye3D LED, captivating audiences with its high-definition visuals and dynamic virtual 3D effectssupported by technology World Out-of-Home OrganizationChairman and Executive Director, Mr. Vincent Lambeing the first and currently sole Chinese boardmember of the World Out-of-Home Organization(WOO), participated as keynote speaker at WOO firstAnnual Congress in Asia. Engaged with hundreds ofdistinguished guests from around the world to discussindustry development, promoting innovative strengthof Chinese outdoor advertising 9346610141612Exclusive concession rights granted to Asiaray for Shenzhen Metro media recourse has been increased to 9 metro lines,including Shenzhen Metro Line