雅仕维2023年报

成為享譽世界的華資戶外廣告傳媒集團 To be a world-class outdoor advertising enterprise with Asian background 為客戶提供最佳的戶外廣告方案，以贏取最高廣告效益與投資回報率To provide optimal Out-Of-Home (OOH) advertising solutions withhighest Return-On-Investment (ROI) and effectiveness積極推動行業發展，提高行業專業認可To promote professional excellence in outdoor advertising media培養和諧、高效、優秀的團隊To nurture our workforce into a harmonious, efficient and effective team履行社會責任，關愛社會群體To be a community conscious enterprise 誠信 : 對人秉承誠實和信譽 Integrity: Being honest and truthful towards people卓越 : 對事應盡善盡美，不斷超越Excellence: Continuous improvement and the pursuit of excellence仁愛 : 對社會持以仁愛之心，回饋弱勢社群Benevolence: Taking social responsibilities and caring for the community 目錄CONTENTS CORPORATE INFORMATION 企業簡介Corporate Overview2公司概覽Asiaray at A Glance4經營理念Our Philosophy6大事紀要Events of the Year12獎項及榮譽Awards and Recognition14財務摘要Financial Highlights16 企業回顧CORPORATE REVIEW 主席報告Chairman’s Statement17管理層討論及分析Management Discussion and Analysis20 企業管治CORPORATE GOVERNANCE 董事資料Directors’ Profile31企業管治報告Corporate Governance Report37董事會報告Report of the Directors55 財務資料FINANCIAL INFORMATION 獨立核數師報告Independent Auditor’s Report77合併資產負債表Consolidated Balance Sheet88合併綜合收益表Consolidated Statement of Comprehensive Income90合併權益變動表Consolidated Statement of Changes in Equity92合併現金流量表Consolidated Statement of Cash Flows94合併財務報表附註Notes to the Consolidated Financial Statements96五年財務摘要Five-Year Financial Summary238公司資料Corporate Information239 雅仕維傳媒集團有限公司（香港聯交所股份代號：1993）是一家優秀的戶外媒體公司，策略重心定於大交通廣告媒體經營，包括機場，地鐵及高鐵廣告媒體經營。擁有覆蓋大中華地區接近40個城市的龐大媒體資源網絡，我們通過採用發展成熟的空間管理模式及「戶外及線上新媒體」策略，向廣告客戶提供綜合及具創意的戶外媒體方案，務求與廣大受眾建立更緊密的聯繫。 Asiaray Media Group Limited (HKSE Stock Code: 1993) is an outstanding out-of-home media company with astrategic focus on mega transport advertising media management including airport, metro line and high speedrail advertising. With an extensive nationwide network of media resources covering nearly 40 cities in GreaterChina, we leverage on the well-developed space management model and Out-of-home & Online New MediaStrategy to deliver integrated, creative out-of-home media solutions to advertiser customers, striving to builda closer connection with the general public. 公司概覽ASIARAY AT A GLANCE 獨家特許經營權的機場Airports with exclusive concession rights24# 17#獨家特許經營權的地鐵綫路Metro lines with exclusiveconcession rights 經營理念OUR PHILOSOPHY 空間管理 – 廣告客戶媒體資源擁有人乘客 ––– SPACE MANAGEMENT We view ourselves as the managers of the space, which distinguishes us from the traditional“Buy Wholesale, Sell Retail” approach in advertisement space distribution.Our commitment to and implementation of the space management approach enables us to create value for ouradvertising customers, media resources owners and passengers. Advertising customer–enhance the overall impact and increase effectiveness of the advertisementMedia resource owner–improve the overall environment and ambience and optimize the commercial valuePassenger–extend beyond the visual to stimulate senses of smell, touch, hearing and taste,making up an exuberant journey 香港上海滙豐銀行有限公司The Hong Kong Shanghai Banking Corporation Limited 香港巴士站 Hong Kong Bus Shelter 洲立影片發行(香港)有限公司Intercontinental Film Distributors (HK) Ltd. 香港戶外大牌 Hong Kong Outdoor Billboard 西九文化區管理局West Kowloon Cultural District Authority 香港地鐵 Hong Kong Metro Line 香港西九龍高鐵站 Hong Kong West Kowloon Station 深圳市七十九號漁船 九龍巴士 The Kowloon Motor Bus 信興電器貿易有限公司Shun Hing Electronic Trading Co Ltd 香港戶外大牌 Hong Kong Outdoor Billboard 怡和飲食集團 – 肯德基Jardine Restaurant Group – KFC 香港戶外大牌 Hong Kong Outdoor Billboard 六福珠寶Luk Fook Jewellery香港地鐵Hong KongMetro Line 軒尼詩Hennessy 海口美蘭國際機場Haikou Meilan International Airport 橫店影視城Hengdian World Studios 溫州軌道交通S1綫Wenzhou Rail Transit Line S1 北京地鐵Beijing Metro Line 河南省文化和旅遊廳Culture and Tourism Department of Henan Province 鄭州新鄭機場Zhengzhou Xinzheng International Airport 渣打銀行（香港）有限公司Standard Chartered (Hong Kong) Limited 香港西九龍高鐵站Hong Kong West Kowloon Station 大事紀要EVENTS OF THE YEAR 249 Regain the exclusive concession rights on advertising and mediaresources in the Hangzhou Metro Line 2 and 4, additionally obtain theexclusive concession rights on Line 9's. OOHThe “Space Management”operation model has recentlybeen recognised by HarvardBusiness as a study case. It is aremarkable recognition of thecontributions of Asiaray MediaGroup and the Out-Of-Home(OOH) Advertising Industry inmany other countries. Our Chairman, Vincent Lam was invited to participate in one of theGreater Bay Area-Zhuhai Ideological and political micro class seriesactivities and as a narrator to share the story of how the development ofAsiaray Media Group is closely linked with the destiny of the country andthe struggle of the same generation. S2Gain the exclusive concession rights on advertising and media resourcesin Wenzhou Rail Transit S2 Line. 2023 Vincent Lam, Chairman andExecutive Director of Asiaray,is invited to become the firstand presently the only Chineseboard member of the WOO.He attende