成為享譽世界的華資戶外廣告傳媒集團 To be a world-class outdoor advertising enterprise with Asian background 為客戶提供最佳的戶外廣告方案,以贏取最高廣告效益與投資回報率To provide optimal Out-Of-Home (OOH) advertising solutions withhighest Return-On-Investment (ROI) and effectiveness積極推動行業發展,提高行業專業認可To promote professional excellence in outdoor advertising media培養和諧、高效、優秀的團隊To nurture our workforce into a harmonious, efficient and effective team履行社會責任,關愛社會群體To be a community conscious enterprise 誠信 : 對人秉承誠實和信譽 Integrity: Being honest and truthful towards people卓越 : 對事應盡善盡美,不斷超越Excellence: Continuous improvement and the pursuit of excellence仁愛 : 對社會持以仁愛之心,回饋弱勢社群Benevolence: Taking social responsibilities and caring for the community 目錄CONTENTS 公司資料Corporate Information2管理層討論及分析Management Discussion and Analysis4簡明合併資產負債表Condensed Consolidated Balance Sheet15簡明合併綜合收益表Condensed Consolidated Statement of Comprehensive Income17簡明合併權益變動表Condensed Consolidated Statement of Changes in Equity19簡明合併現金流量表Condensed Consolidated Statement of Cash Flows21簡明合併中期財務資料附註Notes to the Condensed ConsolidatedInterim Financial Information22其他資料Other Information59 公司資料CORPORATE INFORMATION 董事會 BOARD OF DIRECTORS 執行董事 Executive Directors Lam Tak Hing, VincentJP(Chairman and Chief Executive Officer)Kwan Tat Cheong 非執行董事 Non-executive Directors 202463 Lam Ka Po(retired on 3 June 2024)Wu Xiaopin 獨立非執行董事 Independent Non-executive Directors Ma Andrew Chiu CheungMa Ho FaiGBS JPMak Ka Ling 公司秘書 COMPANY SECRETARY Ip Pui Sum AUTHORISED REPRESENTATIVES 授權代表 Lam Tak Hing, VincentJPIp Pui Sum 審計委員會 AUDIT COMMITTEE Ma Andrew Chiu Cheung (Chairman)Ma Ho FaiGBS JPMak Ka Ling 提名委員會 NOMINATION COMMITTEE Lam Tak Hing, VincentJP(Chairman)Ma Ho FaiGBS JPMak Ka Ling 薪酬委員會 REMUNERATION COMMITTEE Ma Ho FaiGBS JP(Chairman)Lam Tak Hing, VincentJPMa Andrew Chiu CheungMak Ka Ling 公司資料CORPORATE INFORMATION AUDITOR 核數師 PricewaterhouseCoopersCertified Public Accountants andRegistered Public Interest Entity Auditor 法律顧問 LEGAL ADVISER Mason Ching & Associates2403, 24/F., World-Wide House19 Des Voeux Road CentralHong Kong 19242403 主要往來銀行 PRINCIPAL BANKERS The Bank of East Asia, LimitedThe Hongkong and Shanghai Banking Corporation LimitedUnited Overseas Bank LimitedStandard Chartered Bank (Hong Kong) LimitedBank of Dongguan Co. Ltd. 註冊辦事處 REGISTERED OFFICE Maples Corporate Services LimitedP.O. Box 309, Ugland HouseGrand Cayman, KY1-1104Cayman Islands Maples Corporate Services LimitedP.O. Box 309, Ugland HouseGrand Cayman, KY1-1104Cayman Islands 香港主要營業地點 PRINCIPAL PLACE OF BUSINESS IN HONG KONG 16/F.,Kornhill Plaza – Office Tower1 Kornhill RoadQuarry Bay, Hong Kong 16 香港證券登記處 HONG KONG SHARE REGISTRAR 183171712–1716 Computershare Hong Kong Investor Services LimitedShops 1712–1716, 17/F.Hopewell Centre183 Queen’s Road EastWanchai, Hong Kong WEBSITE 網站 http://www.asiaray.com http://www.asiaray.com 股份代號 STOCK CODE 1993 1993 管理層討論及分析MANAGEMENT DISCUSSION AND ANALYSIS BUSINESS REVIEW 業務回顧 20242023152.812.1164.9202217.3%202321.3%20246307.128.4% Despite a cautious macroeconomic environment, theoperational optimization strategy of Asiaray Media GroupLimited (the “Company”, together with its subsidiaries,the “Group”) of reviewing its media network to achievetighter cost control presented a fruitful result. The Grouprecorded a notable improvement in its gross profit duringthe first half of 2024, with an increase of RMB12.1 million toRMB164.9 million from RMB152.8 million in the first half of2023. While its gross profit margin also recorded an increasefrom 17.3% in the first half of 2022 to 21.3% in the first halfof 2023, rising by a further 7.1 percentage points to 28.4%for the six months ended 30 June 2024 (the “Period”). Thismarked the third consecutive year of significant year-on-year improvements in the Group’s gross profit margin. Thisoutcome mainly attributed to the Group’s selective exit fromnon-profitable media resources and ongoing improvementsto existing assets, while re-acquiring media resourceswith development potential on more favorable terms andcompetitive costs. 2024630581.02023630718.47.620236302.9(EBITDA)320.12023630476.0 However, as the re-acquired media resources exhibited a lagin their revenue contribution which did not cover the entiresix-month period, the Group recorded revenue of RMB581.0million (six months ended 30 June 2023: RMB718.4 million)for the six months ended 30 June 2024. Additionally,the ongoing streamlining of the internal structure for theprevious business expansion was not fully reflected, andinvolved various one-time expenses, resulting in a net loss ofRMB7.6 million (six months ended 30 June 2023: net profitof RMB2.9 million) for the Period. Earnings before interest,taxes, depreciation and amortization (EBITDA) amountedto RMB320.1 million (six months ended 30 June 2023:RMB476.0 million). The Group leveraged its diverse media presence in themega transport sector, securing aligned cross-modal, cross-border, and cro