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UNITED STATESSECURITIES AND EXCHANGE COMMISSIONWashington, D.C. 20549 FORM 10-K ☒ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the fiscal year ended December 31, 2024OR☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the transition period from_______to_______—————————————————————Commission file number 000-23939————————————————————— COLUMBIA SPORTSWEAR COMPANY (Exact name of registrant as specified in its charter) 93-0498284 Oregon (IRS Employer Identification Number) (State or other jurisdiction of incorporation or organization) 14375 Northwest Science Park Drive, Portland Oregon 97229 (Registrant's telephone number,including area code) The NASDAQ Global Select Market Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Actof 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has beensubject to such filing requirements for the past 90 days.Yes☒ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant toRule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).Yes☒No☐ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerginggrowth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of theExchange Act. If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new orrevised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control overfinancial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C.7262(b)) by the registered public accounting firm that prepared or issued its auditreport.☒ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received byany of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant as of June 30, 2024, based upon the closing price ofthe common stock on the last business day of the registrant's most recently completed second fiscal quarter, was $2,334,761,479. The number of shares outstanding of the registrant's common stock on February 14, 2025 was 55,342,827. Portions of the registrant's proxy statement related to its 2025 Annual Shareholders' Meeting to be filed subsequently are incorporated by reference into Part III of thisAnnual Report on Form 10-K. Except as expressly incorporated by reference, the registrant's proxy statement related to its 2025 Annual Shareholders' Meeting shallnot be deemed to be part of this report. SPECIAL NOTE REGARDINGFORWARD-LOOKING STATEMENTS This Annual Report on Form 10-K contains forward-looking statements within the meaning of federal securities laws. Forward-lookingstatements often use words such as "will", "anticipate", "estimate", "expect", "should", "may", "believe" and other words and terms of similarmeaning or reference future dates. Forward-looking statements include any statements related to our expectations regarding theeffectiveness of our investments, future performance or market position, the promotional environment, our utilization of temporary clearancelocations, storage and processing capacity, future manufacturing locations of our inventory, inventory levels and timing of inventory receipt,inventory carrying costs, shipment timing, the continued licensing of certain of our proprietary rights, consumer and customer spending andpreferences, the performance of our various sales channels, freight charges, scale efficiencies, inflationary pressures, foreign currencytranslation, the performance of our international businesses, the geopolitical environment, consumer and customer behaviors andexpectations and our ability to retain existing, value-oriented consumers while attracting new consumers, the regulatory environment, theimpact of seasonal trends, materiality of legal matters, risk management strategies, the performance of o