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FORM10-Q ☒QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the quarterly period endedSeptember30, 2025 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the transition period from_______to_______—————————————————————Commission file number000-23939————————————————————— COLUMBIA SPORTSWEAR COMPANY (Exact name of registrant as specified in its charter) 93-0498284 Oregon(State or other jurisdiction of incorporation ororganization)14375 Northwest Science Park Drive,PortlandOregon97229 (IRS Employer Identification Number) (Address of principal executive offices and zip code) (503)985-4000(Registrant's telephone number,including area code) Securities registered pursuant to Section 12(b) of the Act: Name of each exchange on which registered The NASDAQ Global Select Market Indicate by check mark whether the registrant (1)has filed all reports required to be filed by Section13 or 15(d) of the SecuritiesExchange Act of 1934 during the preceding 12months (or for such shorter period that the registrant was required to file suchreports), and (2)has been subject to such filing requirements for the past 90days. Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submittedpursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was requiredto submit such files). Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or anemerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growthcompany" in Rule 12b-2 of the Exchange Act. Large Accelerated Filer☒Acceleratedfiler☐Non-accelerated filer☐Smallerreportingcompany☐Emerging growth company☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with anynew or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. Indicate by check mark whether the registrant is a shell company (as defined in Rule12b-2 of the Exchange Act). The number of shares outstanding of the registrant's common stock onOctober24, 2025 was53,888,892. SPECIAL NOTE REGARDINGFORWARD-LOOKING STATEMENTS This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of federal securities laws.Forward-looking statements often use words such as "will", "anticipate", "estimate", "expect", "intend", "should", "may","believe" and other words and terms of similar meaning or reference future dates. Forward-looking statements include anystatements related to our expectations regarding the effectiveness of our investments, future performance or marketposition, manufacturing locations of our inventory, inventory mix, the continued licensing of certain of our proprietaryrights, consumer and customer spending and preferences, the performance of our international businesses, tariffs,internationaltrade policy and the economic and geopolitical environment,consumer and customer behaviors andexpectations and our ability to serve and retain existing, value-oriented consumers while attracting new consumers, theimpact of new Columbia branded stores, the effect of our pricing, promotional and segmentation strategies, the impact ofseasonal trends, risk management strategies, the performance and expected benefits of our Profit Improvement Program,the Columbia brand ACCELERATE Growth Strategy and our increased investment in demand creation, the countries fromwhich we expect to source raw materials, capital expenditures, and our short and long-term cash needs and our ability tomeet those needs. These forward-looking statements, and others we make from time to time expressed in good faith, are believed to have areasonable basis; however, each forward-looking statement involves risks and uncertainties. Many factors may causeactual results to differ materially from projected results in forward-looking statements, including the risks described in PartII, Item 1A of this Quarterly Report on Form 10-Q. Forward-looking statements are inherently less reliable than historicalinformation. Except as required by law, we do not undertake any duty to update forward-looking statements after the datethey are made or to conform them to actual results or to changes in circumstances or to reflect changes in events,circumstances or expectations. New factors emerge from time to time and it is not possible for us to predict or assess theeffects of all such factors or the extent to which any factor, or combination of factors, may cause results to differ materiallyfrom those contained in any forward-looking statement. COLUMBIA SPORTSWEAR COMPANY | Q3 2025 FORM 10-Q | i PART I — FINANCIAL INFORMATION ITE