单个旋钮 无限可能（10月刊）

www.PetfoodIndustry.com THE POSSIBILITIES FROMA SINGLE DIAL ARE UNLIMITED SO MANY SOLUTIONS FROM ASINGLE SCREW SYSTEM DIAL UP DIVERSITY WITH ASINGLE SCREW SYSTEM Harnessing the ability to cost effectively produce dynamic products that drive demand from a marketperspective is a trait found in the most successful brands in the industry. With an Extru-Tech ExtrusionSystem, you can cost effectively deliver high margin Premium Petfoods as well as Sub 1 MillimeterSinking Aquafeeds on the same system. KEY BENEFITS THAT DRIVE PROFITTO YOUR BOTTOM LINE INCLUDE: • Lower Capital Investment• Lower Operating Cost• Unlimited Ingredient Flexibility An Extru-Tech Single Screw Extrusion Systemprovides flexibility and production efficienciesat substantially lower operating costs thancompetitive extrusion systems. www.PetfoodIndustry.com The Missing Link:Part of 130 yearsof pet healthp.12 THE RISE OF THE SMALL ANIMAL PET MARKETSMALL PET TRENDS AIM FOR HEALTH, ENRICHMENTRESEARCH NOTES: 2024 REPTILE FOCUS 8 NEWLOCATIONSNEW CAPACITY All locations placedgeographically inthe center of theUnited States KC Treats hasexpanded andaccepting newprojects. Troy Kramer: 785-336-1330|Wade Willming: 785-294-1821|www.jsixenterprises.com CONTENTSOCTOBER 2024 VOLUME 66•NUMBER 10 COVER 12The Missing Link: Part of 130 yearsof pet health This pet supplement company has decades of history on itsside as it continues to look forward into the future of animalwellness. LINDSAY BEATON FEATURES 16The rise of the small animal pet marketLINDSAY BEATON 20Small pet trends aim for health,enrichmentLINDSAY BEATON On the Cover:Birds areone of the top small pets toown globally, and trendsrelated to them tend tofocus on health, wellnessand longevity, as somespecies of birds can live fordecades. 24Research notes: 2024 reptile focusLINDSAY BEATON GlobalP I iStock.com ANALYSIS 04Small pets, big trendsLINDSAY BEATON 06US pet food inflation at 2021 rate —Are we out of the woods?DEBBIE PHILLIPS-DONALDSON DEPARTMENTS 26AFIA 4 ways Gen Z is influencing thepet food industryFRANK NILES 8Speaking of…10Petfood Industry Polls37New Products44Marketplace44Advertiser’s Index 30Steps to an innovative future: Part 4GEORGE COLLINGS 34Fresh potential for private label pet foodDAVID SPRINKLE COMMUNITY www.facebook.com/PetfoodIndustryCommunity www.linkedin.com/groups/5099353/ LOOKING FORSHELF LIFE? With Camlin Fine Sciences you have options. You’ll get theshelf life performance you need with our NaSure® and Xtendra®antioxidant solutions, a custom application system and backedby our comprehensive customer application testing. Email: info.us@camlinfs.com | TOLL: 1-844-808-2063 CORPORATE HEADQUARTERS401 East State St., 3rd FloorRockford, IL 61104Tel: +1.815.966.5400Contact us atwww.wattglobalmedia.com/contact-usExecutive VP/Publisher Global Petfood and EventsSteve Akins Small pets, big trends EDITORIAL TEAM Director of ContentTerrence O’KeefeEditor-in-ChiefDebbie Phillips-DonaldsonEditorLindsay BeatonDigital Content DirectorJim WinterAssociate EditorAlyssa HardtSenior ReporterLisa CleaverSenior ReporterTim WallSocial Media & SEO EditorKathleen McLaughlin Welcome to the 2024 Small Animal issue, where we discuss all things small pets andcheck out just how they compare to the dog and cat worlds (not much is different,as it turns out!). According to U.S. Census data, nearly 13 million households housed a small animal in2021 — a number that has since grown, according to more recent market reports (see p.16). Fish were the most popular (including saltwater and freshwater), while reptiles werethe least popular, according to Census data, but however you look at it, small pet owner-ship is slowly on the rise. ART/PRODUCTION TEAM Production ManagerJim RiedlSenior Production CoordinatorConnie Miller Why is that? Well, all the traditional reasons, weighted more heavily due to theeconomic upheaval of the last few years: They’re usually less expensive to take care of(vet bills and food, among other things), they’re less labor-intensive, and they’re easier tomove around and take up less space than a dog or even a cat. SALES TEAM USA National Sales DirectorMelissa ThruneSales ManagerKerry BeaulieuSales ManagerLynzi Kleist “One of the reasons why small pets are so popular with first-time pet owners is thatthey are generally a very hardy lot,” says an online piece on “Small animal veterinarycare: Common problems and ailments,” published on Massachusetts-based AnchorAnimal Hospital’s website. “Unlike dogs and cats that have to go in for vaccinations andtreatments on an annual basis, small pets usually don’t require a trip to the local emer-gency vet for a checkup unless they get sick. All it takes is proper care, habitat and nutri-tion to keep most small pets happy and healthy.”Perhaps unsurprisingly, the trends that drive the dog and cat space are largely found EUROPEUwe RiemeyerInterMediaPartners GmbH SOUTHEAST ASIA AND CHINASimon Lee in the small a