BRC Inc-A 2024年度报告
AI智能总结
Dear Fellow Shareholders, 2024 was a landmark year for Black Rifle Coffee Company. Not only did we drive meaningful growth, but wealso celebrated our 10-year anniversary—an incredible milestone from our humble beginnings in my garagewith a one-pound roaster. Through it all, our commitment remained clear: deliver premium coffee and energy drinks, producecompelling media that speaks to our community, and continue our mission to support veterans, active-dutymilitary, and first responders. Highlights from 2024: xRevenuereached$391.5 million, with 9% year-over-year growth in our Wholesale channel, drivenby strong demand for packaged coffee and the successful launch ofBlack Rifle Energy.xPackaged coffee distributiongrew by11 pointsto reach48.6%of retailers, andReady-to-Drinkdistribution rose by3.8 pointsto hit47.2%. We are now the#3 brand in the RTD category,despite being in less than half of available retail locations.xGross marginexpanded to41.2%, thanks to improvements in supply chain and cost management.Operating expensesdecreased by 10%, andnet cash from operationsimproved by $36.3million, reaching$11.3 million. Our people and purpose remain our foundation.Today,35%of our team members are Veterans,military spouses, first responders, or active service members, and we continue to hire military-affiliatedindividuals as we advance toward our goal of employing10,000 Veterans. We strengthened partnershipswith organizations likeBreakLine,Allegiant Vets,Instant Teams, and continued work with theDODSkillBridge Program, helping service members transition to civilian careers. Philanthropy remains central to who we are.We supported over50 nonprofits, including theBootCampaign,Medal of Honor Museum,Folded Flag Foundation, andSpecial Forces Charitable Trust.These partnerships addressed urgent needs likemental health, suicide prevention, food security, andveteran homelessness. Programs likeMeals for Militaryanddisaster responseduringHurricaneHelenedelivered immediate, hands-on help to those who needed it most. Our original mediatold the real stories—of warfighters, heroes, and resilience—connecting deeply with ourcommunity and reinforcing what we stand for. As we move into 2025, our focus is sharp:grow the brand, serve the mission, and deliver value to ourshareholders.Thank you for standing with us and believing in what we do. We’re just getting started. Evan Hafer Founder & Executive Chairman (*' ) (#- # $"" (( $#,2C9:>8D?> "2B;$>6 ##*!'%$')%*'(*#))$() $# $' 5$) (*' ) (- # )$ ?BD967:C42<I62B6>565646=36B $' )'#( ) $#'%$')%*'(*#))$() $# $' 5$) (*' ) (- # )$ ?BD96DB2>C:D:?>@6B:?57B?=11111111D?11111111?==:CC:?>7:<6>E=36B ' >4 H24D>2=6?7B68:CDB2>D2CC@64:7:65:>:DC492BD6B11111111111111111111111111111111111 6<2G2B6 # , - BEADN:G#9:CI>;>86I>DC(D -I6I:DGDI=:G?JG>H9>8I>DCD;>C8DGEDG6I>DCDGDG<6C>O6I>DC ( ,(2<D!2;6:DI*)99G:HHD;EG>C8>E6A:M:8JI>K:D;;>8: O>E8D9: ,:<>HIG6CIHI:A:E=DC:CJB7:G >C8AJ9>C<6G:68D9: -:8JG>I>:HG:<>HI:G:9EJGHJ6CIID-:8I>DC7 D;I=:8I -:8JG>I>:HG:<>HI:G:9EJGHJ6CIIDH:8I>DC< D;I=:8I#?>6 #C9>86I:7N8=:8@B6G@>;I=:G:<>HIG6CI>H6L:AA @CDLCH:6HDC:9>HHJ:G 6H9:;>C:9>C,JA:D;I=:-:8JG>I>:H8I 3:H(D #C9>86I:7N8=:8@B6G@>;I=:G:<>HIG6CI>HCDIG:FJ>G:9ID;>A:G:EDGIHEJGHJ6CIID-:8I>DCDG-:8I>DC9 D;I=:8I 3:H (D #C9>86I:7N8=:8@B6G@L=:I=:GI=:G:<>HIG6CI =6H;>A:96AAG:EDGIHG:FJ>G:9ID7:;>A:97N-:8I>DCDG9 D;I=:-:8JG>I>:H M8=6C<:8ID;9JG>C<I=:EG:8:9>C<BDCI=HDG;DGHJ8=H=DGI:GE:G>D9I=6II=:G:<>HIG6CIL6HG:FJ>G:9ID;>A:HJ8=G:EDGIH 6C9 =6H7::CHJ7?:8IIDHJ8=;>A>C<G:FJ>G:B:CIH;DGI=:E6HI96NH 3:H(D #C9>86I:7N8=:8@B6G@L=:I=:GI=:G:<>HIG6CI=6HHJ7B>II:9:A:8IGDC>86AAN:K:GN#CI:G68I>K: 6I6 >A:G:FJ>G:9ID7:HJ7B>II:9EJGHJ6CIID,JA:D;,:<JA6I>DC- .R D;I=>H8=6EI:G 9JG>C<I=:EG:8:9>C<BDCI=HDG;DGHJ8=H=DGI:GE:G>D9I=6II=:G:<>HIG6CIL6HG:FJ>G:9IDHJ7B>IHJ8=;>A:H 3:H(D #C9>86I:7N8=:8@B6G@L=:I=:GI=:G:<>HIG6CI>H6A6G<:688:A:G6I:9;>A:G 6C688:A:G6I:9;>A:G 6CDC 688:A:G6I:9;>A:G DG6HB6AA:G G:EDGI>C< 8DBE6CN -:: I=: 9:;>C>I>DCH D; WA6G<: 688:A:G6I:9 ;>A:G X W688:A:G6I:9 ;>A:GX 6C9 WHB6AA:G G:EDGI>C<8DBE6CNX>C,JA:7 D;I=: M8=6C<:8I &6G<:688:A:G6I:9;>A:G88:A:G6I:9;>A:G(DC 688:A:G6I:9;>A:G-B6AA:GG:EDGI>C<8DBE6CN B:G<>C<<GDLI=8DBE6CN #;6C:B:G<>C<<GDLI=8DBE6CN >C9>86I:7N8=:8@B6G@>;I=:G:<>HIG6CI=6H:A:8I:9CDIIDJH:I=::MI:C9:9IG6CH>I>DCE:G>D9;DG8DBEAN>C<L>I=6CNC:LDGG:K>H:9;>C6C8>6A688DJCI>C<HI6C96G9HEGDK>9:9EJGHJ6CIID-:8I>DC6 D;I=: M8=6C<:8I #C9>86I:7N8=:8@B6G@L=:I=:GI=:G:<>HIG6CI=6H;>A:96G:EDGIDC6C
