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FORM10-K xANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year endedFebruary2, 2025 or oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to ___________ Commission File Number:001-38555 THE LOVESAC COMPANY(Exact Name of Registrant as Specified in Its Charter) Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YesoNox Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. YesoNox Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the SecuritiesExchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),and (2) has been subject to such filing requirements for the past 90 days.YesxNoo Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submittedpursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that theregistrant was required to submit such files).YesxNoo Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smallerreporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smallerreporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. Large accelerated filerNon-accelerated filer If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period forcomplying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.o Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of theeffectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by theregistered public accounting firm that prepared or issued its audit report.x If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of theregistrant included in the filing reflect the correction of an error to previously issued financial statements.o Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant's executive officers during the relevant recovery period pursuant to § 240.10D-1(b).o Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YesoNo☒ As of August4, 2024 (last business day of the registrant’s most recently completed second fiscal quarter), the aggregate marketvalue of the voting common stock held by non-affiliates of the Registrant (without admitting that any person whose shares are notincluded in such calculation is an affiliate) was approximately $342,562,675. As of April7, 2025, there were14,793,504shares of common stock, $0.00001 par value per share, outstanding. DOCUMENTS INCORPORATED BY REFERENCE Certain portions of the registrant's definitive proxy statement relating to its 2025 Annual Meeting of Stockholders, or the 2025Proxy Statement, to be filed with the Securities and Exchange Commission, are incorporated by reference into Part III of this AnnualReport on Form 10-K. Such 2025 Proxy Statement will be filed with the U.S. Securities and Exchange Commission within 120 daysafter the end of the fiscal year to which this report relates. Except with respect to information specifically incorporated by reference inthis Form 10-K, the proxy statement is not deemed to be filed as part of this Form 10-K. TABLE OF CONTENTS Item 1.Business.1Item 1A.Risk Factors.7Item 1B.Unresolved Staff Comments.32Item 1C.Cybersecurity32Item 2.Properties.32Item 3.Legal Proceedings.33Item 4.Mine Safety Disclosures.33 Item 5.Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of EquitySecurities.34Item 6.[Reserved].35Item 7.Management’s Discussion and Analysis of Financial Condition and Results of Operations.35Item 7A.Quantitative and Qualitative Disclosures About Market Risk.43Item 8.Financial Statements and Supplementary Data.43Item 9.Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.43Item 9A.Controls and Procedures.44Item 9B.Other Information.46Item 9C.Disclosure Regarding Foreign Jurisdictions that Prevent Inspections.46 Item 10.Directors, Executive Officers and Corporate Governance.47Item 11.Executive Compensation.48Item 12.Security Ownership of