负责任的活动管理助力目的地价值提升

Sustainability 101 for Sports Tourism:Enhancing Destination ValueThrough Responsible Event Management TABLE OF CONTENTS Introduction............................................................................................................1 Overview: The Triple Bottom Line in Sports Tourism................................2 Environmental Sustainability:Preserving Ecosystems Through Sports.........................................................3 Social Sustainability:Building Stronger Communities Through Sport..........................................5 Economic Sustainability:Creating Lasting Value Through Sports Events............................................7 Conclusion.............................................................................................................9 1Introduction Sports tourism has emerged as a powerful economicdriver for destinations across the country. According tothe Sports Events and Tourism Association’s (Sports ETA)State of the Industry Report, the sector generated $39.7billion in direct spending in 2021, supporting over635,000 jobs and creating $12.9 billion in tax revenue.These figures underscore the significant impact sportsevents have on local economies and communities. The Sports Events andTourism sector generated$39.7 billion in directspending in 2021,supporting over 635,000jobs and creating $12.9billion in tax revenue. However, as the industry continues to grow, so does its responsibility to ensure this growth is sustainable.Sustainability in sports tourism goes beyond environmental concerns; it encompasses social responsibility andlong-term economic viability. For those involved in destination marketing and event organization, embracingsustainability is not just an ethical choice—it’s a strategic imperative that can enhance destination appeal, createlasting community benefits, and drive economic growth. This white paper aims to provide a comprehensive introduction to sustainability in sports tourism, tailored specificallyfor professionals in destination marketing and sports event management. We will explore how sustainable practicescan be integrated into sports events and tourism strategies, enhancing both the visitor experience and thelong-term value of destinations. 2Overview: The Triple Bottom Linein Sports Tourism Sustainability in sports tourism is built on the conceptof the “Triple Bottom Line”—a framework that considerssocial and environmental impacts alongside financialperformance For organizations involved in sports tourism,this approach means: Tampa Bay’s Press PassProgram 1.Environmental Sustainability:Minimizing the ecological footprintof sports events while showcasing and preserving local natural assets.2.Social Sustainability:Ensuring events contribute positively to hostcommunities, promote inclusivity, and leave a lasting legacy.3.Economic Sustainability:Generating lasting economic benefitsthat support long-term growth and community development. The Tampa Bay Sports Commission,in collaboration with the Girl Scoutsof West Central Florida, implementedan innovative “Press Pass” programduring the 2019 NCAA Women’sFinal Four. This 20-week initiativeprovided young girls in grades6-12 with hands-on experiencein sports media. Participantsreceived exclusive access tothe championship tournament,including behind-the-scenes viewsand opportunities to observenews conferences. The programculminated in a Junior JournalismWorkshop where students werecredentialed and By adopting this holistic approach, sports tourism organizations cancreate events that drive immediate economic impact, enhance quality oflife, promote environmental stewardship, and build a positive reputationfor host destinations. In the following sections, we’ll explore each pillar of sustainabilityin-depth, providing practical insights and real-world examples fromsuccessful sports tourism initiatives. We’ll demonstrate how sustainabilitycan be a powerful tool for destination differentiation, communitydevelopment, and long-term economic success in the competitive worldof sports event hosting. given the chance totour various areas,including ESPNproduction trucks.This initiative notonly enhanced eventinclusivity but alsoopened doors topotential careers insports media forlocal youth. 3Environmental Sustainability:Preserving Ecosystems Through Sports Sports tourism presents a unique platform to demonstrateenvironmental leadership while hosting exciting events.As we bring visitors to our communities, we have theopportunity—and responsibility—to minimize our environmentalimpact and contribute positively to local ecosystems. Key areas where sports events can make a significantenvironmental difference include: 1. Waste Management and Reduction Effective waste management is crucial for large-scale sports events.The volume of waste generated during these events can be substantial,but with proper planning and execution, much of it can be diverted fromlandfills. Portland Trail Blazer