www.PetfoodIndustry.com www.PetfoodIndustry.com Artie: Providing peoplewith the power to cookfor their petsp. 12 OLD DOGS CAN STILLLEARN NEW TRICKS Together WE Help You Do It AllTogether WE Help You Do It All Functional Ingredients Powerful Antioxidants Technical Expertise Brewers Dried Yeast Premixing & Bottling CONTENTSAPRIL 2024 VOLUME 66•NUMBER 4 COVER 12Artie: Providing people with thepower to cook for their petsArtie stands out with freeze-dried and dehydrated whole food ingredients combined with a unique appliance made for turningthose ingredients into cooked pet food. SANDY ROBINS FEATURES 18PFLM: Are you ready?LISA CLEAVER 26Product safety key focus of pet foodautomation technologiesLINDSAY BEATON 34Myanmar pet food market sinksfurther as civil war continuesALMA BUELVA On the Cover:Eli, a Terriermix, typifies the excitementmany dogs have for “homecooked” meals, and Artie aimsto help more dogs experiencethat happiness.Courtesy Artie 40Petfood Forum 2024 explores thecutting edge for pet food50Petfood Forum Europe 2024 tacklesopportunities, challenges ANALYSIS 04The industry is shifting: Are youprepared?LINDSAY BEATON DEPARTMENTS 06FDA’s evolving role in pet foodregulations and safetyDEBBIE PHILLIPS-DONALDSON 8Speaking of…10Petfood Industry Polls68New Products76Marketplace76Advertiser’s Index 54Pet food labeling modernization ishere (now states need to adopt it)LOUISE CALDERWOOD 58A proposal to approve ingredientsfor petsGEORGE COLLINGS COMMUNITY 62Alternative proteins in pet foods:Consumer attitudes, industry initiativesDAVID SPRINKLE www.facebook.com/PetfoodIndustryCommunity www.linkedin.com/groups/5099353/ April 2024 CORPORATE HEADQUARTERS401 East State St., 3rd FloorRockford, IL 61104Tel: +1.815.966.5400Contact us atwww.wattglobalmedia.com/contact-usExecutive VP/Publisher Global Petfood and EventsSteve Akins The industry is shifting:Are you prepared? EDITORIAL TEAM Director of ContentTerrence O’KeefeEditor-in-ChiefDebbie Phillips-DonaldsonEditorLindsay BeatonDigital Content DirectorJim WinterAssociate EditorAlyssa HardtSenior ReporterLisa CleaverSenior ReporterTim WallSocial Media & SEO EditorKathleen McLaughlin There’s a lot going on right now in thepet food industry, and honestly theconstant shifts are starting to feel more“normal” than whatever “normal” usedto be. The truth is, we’ve spent the lastfew years on the cusp of some significantchanges and change always feels a bit likechaos when you’re in the thick of it. That being said, welcome to the April issue, where we’re going to talk about a couple of those shifts, what they currently mean forpet food, and how they might play out in the months and years ahead. ART/PRODUCTION TEAM One of the hottest topics right now is the Pet Food Label Modernization (PFLM) project,started by AAFCO in 2015 and brought to fruition in 2023 with the passage of the revised“Model Regulations for Pet Food and Specialty Pet Food.” While current enforcementdiscretion provides six years for everyone to get in line with the new regulations, wisdomand experience would suggest that life — and labeling — comes at you fast, and the sooneryour regulatory ball gets rolling the better. If you want a read on how the industry iscurrently handling the pending changes, we have you covered on pages 18 and 54.Safety is a constant source of conversation in pet food, from ingredients to manufac- Production ManagerJim RiedlSenior Production CoordinatorConnie Miller SALES TEAM USA National Sales DirectorMelissa ThruneSales ManagerKerry BeaulieuSales ManagerLynzi Kleist turing to the final product on store shelves, and as automation technologies become moreprevalent they’ve fit themselves into the discussion. Whether it’s automated productionsteps, monitoring systems or personnel shifts, these technologies will continue to evolve inthe coming years. Find out what they look like right now on page 26. EUROPEUwe RiemeyerInterMediaPartners GmbH Of course, it wouldn’t be much of an April issue without mention of our upcoming PetfoodForum events, which take place beginning at the end of this month. Our flagship, U.S.-basedPetfood Forum (p. 40) is where you’ll want to be if you want even more information on thechanges currently shaping the industry. Are you interested in topics like business strategy,marketing innovations, alternative proteins, sustainability and innovation? We’ll havesessions highlighting these and more during our three-day event in Kansas City. If you findyourself wanting more, feel free to follow us to Germany for Petfood Forum Europe (p. 50),colocated with this year’s Interzoo, and sit in on sessions highlighting topics such as innova-tion, probiotics, novel proteins, climate change and extrusion technologies. SOUTHEAST ASIA AND CHINASimon Lee SUBSCRIPTIONS: Visit https://www.petfoodindustry.com/product-portfolio or contact CustomerService at +1.855.896.3491, +1.847.400.5960,or petfoodindustry@omeda.com. Business andoccupat