宝尊电商-W：2024年第四季度及2024年财政年度业绩公告

ABABABZUN 9991 20242024 20241231www.hkexnews.hkwww.baozun.com 2025320 Yiu Pong ChanSteve Hsien-Chieng Hsia * 2024 2025320BZUN999120241231 8%2025 20246%17%16%20% 2024 •2,994.4410.212,780.47.7%•73.210.06.42.4%20230.2% •2103.314.275.736.6%3.5%20232.7%•3137.418.82023118.216.3%•334.24.7202342.519.7%•0.10.02202348.4•445.76.3202328.858.9%•50.006 20230.80•70.770.1120230.47 •202412312,915.9399.5202312313,072.8 2024 •9,422.21,290.820238,812.06.9%•114.815.72023206.41.2%20232.3%•10.61.5202323.70.1%20230.3%•179.624.62023164.09.5%•168.823.12023187.710.1%•185.225.42023278.4•40.45.5202365.1•3.090.4220234.68 •0.670.0920231.09 (BEC) 6.0%2024123149020231231450 48.8%44.7% (BBM) 2023 GapHunter2024GapHunter156 2024 2,994.4410.22,780.47.7% 1,106.0151.51,053.05.0% •571.778.3597.54.3% 8 •534.673.2455.517.3 %Gap 1,888.5258.71,727.49.3%16.2%14.8% 10 2,921.2400.22,774.0 •773.9106.0737.8 •768.9105.3768.0 •1,041.4142.7892.4 •146.620.1140.8 •191.826.3228.716.1% 73.210.06.42.4 %0.2% 103.314.275.736.6%3.5%2.7% •137.418.8118.216.3%•34.24.742.519.7% 20.92.98.4iClickiClick20211 20.92.9 17.72.42024 11.51.6202412310.7 0.10.0248.4 0.0012 20230.80 45.76.328.8 0.770.1120230.47 2024 9,422.21,290.820238,812.06.9%BECBBM 3,466.9475.020233,357.2 •1,999.6273.920232,092.24.4% •1,469.6201.320231,265.016.2%Gap 5,955.3815.920235,454.89.2%10.0%22.2% 9,537.11,306.620239,018.4 •2,473.8338.920232,409.1 •2,461.6337.220232,507.3 •3,380.7463.220232,829.0 •550.375.42023505.2 •719.298.52023855.9 114.815.72023206.41.2%20232.3% 10.61.5202323.70.1%20230.3% •179.624.62023164.09.5%•168.823.12023187.710.1% 4.90.7202368.0iClickiClick20211 20.92.9 11.81.6202324.52024 10.21.48.520241231 185.225.42023278.4 3.090.4220234.68 40.45.5202365.1 0.670.0920231.09 1 GAP(1)(2) (1)(BEC)(BZI) •• (2)GapHunter 2 2023202412313 * 202320241231 * * ** 202412420241242,000(i)A(ii) A20251175.314.7 2025320730730 1-888-317-6003800-963-976800-120-58634001-206-1151-412-317-60613445230 2025327 1-877-344-75291-412-317-0088855-669-96587399162 http://ir.baozun.com 1995 200720241231490 Baozun e-CommerceBECBaozun Brand ManagementBBMBaozunInternationalBZI http://ir.baozun.com Wendy Sunir@baozun.com A0.0001470,000,0002023123120241231167,901,880175,668,586B0.000130,000,000202312312024123113,300,738202312312024123114,331,000 4,266,8784,110,200563,094 (1)20241231571.7534.620231231597.5455.5 20241,999.6.1,469.620232,092.21,265.0 (2) (3)2023202412317.97.9 2023202431.936.3 (4)1.51.8202320241231 6.17.6202320241231 (5)202320241231026.1