最新互联行为的基本指南

INDONESIA THE ESSENTIAL GUIDE TO THE LATEST CONNECTED BEHAVIOURS IMPORTANT NOTES ON COMPARING DATA The findings published in this report use the latestdata available at the time of production. This mayinclude revised figures for historical data points thatwere not available when we produced previousreports in the Global Digital Reports series. Fromtime to time, we may also change the data sourcesthat we use to inform specific data points, and wemay also change how we calculate certain values.Similarly, our data partners may change the ways inwhich they source, calculate, or report the data thatthey share with us. As a result, findings publishedin this reportmay not correlatewith findingspublished in our previous reports, especially wheresuch findings represent change over time (e.g. annualgrowth). Where we report figures for change overtime, such figures will use the latest available data,so we recommend using thevalues publishedin this report, rather than trying to recalculate published in previous reports in this series. However,these source data revisionsdo not necessarilyimply any change in the overall active use of theseplatforms, and should not be interpreted as such.Furthermore, in addition to changes in data sourcesand calculations, please note that social media usernumbersmay notrepresent unique individuals.This is because some individuals may managemultiple social media accounts, and because somesocial media accounts may represent ‘non-human’entities (e.g. businesses, animals, music bands, etc.).As a result, the figures we publish for social mediausers mayexceedthe figures that we publish fortotal population or for internet users. This may seemcounter-intuitive,butsuchdifferencesdonotrepresentmistakes. For more information, please read ournotes on data variance, mismatches, and curiosities:https://datareportal.com/notes-on-data. suchvalues using data from previous reports.Wherever we’re aware of the potential for historicalmismatches, we’ve included a note on comparabilityin the footnotes of each relevant slide. Please readthese advisories carefully to understand how datasources or calculations have changed since previousreports, and beware of making any comparisonswith historical data. Where we report values forchange over time as “[N/A]”, the most recent datado not correlatewith the equivalent data point(s)published in our previous reports, so westronglyadvise readers not to comparethe associatedcurrent figures with the equivalents published inprevious reports. In particular, the social mediaplatforms featured in this report regularly revise thefigures that they report for advertising reach, andthis may result in the latest numbers appearing tobe lower than the values for the same data points GLOBAL HEADLINES GLOBAL DIGITAL HEADLINES OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES NOTE:SIGNIFICANT REVISIONS TO SOURCE DATA MEAN THAT FIGURES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SEE THE IMPORTANT NOTES AT THE START OF THIS REPORT FOR DETAILS. INTERNET ADOPTION JAN2023 INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF GLOBAL INTERNET USERS JAN2023 INTERNET USERS AS A PERCENTAGE OF TOTALGLOBAL INTERNET USERS SOCIAL MEDIA USERS vs. TOTAL POPULATION JAN2023 ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF THE TOTAL POPULATION (NOTE:USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) SHARE OF GLOBAL SOCIAL MEDIA USERS JAN2023 ACTIVE SOCIAL MEDIA USERS IN EACH REGION AS A PERCENTAGE OF TOTAL GLOBAL ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIVITY CELLULAR MOBILE CONNECTIONS COMPARED WITH TOTAL POPULATION DIG DEEPER INTO THE DATA IN OUR DIGITAL 2023 GLOBAL REPORTS CLICK HERE TO READ OUR FLAGSHIP DIGITAL2023 GLOBAL OVERVIEW REPORT, PACKEDWITH ALL THE NUMBERS YOU NEED TO MAKESENSE OF THE CURRENT STATE OF DIGITAL CLICK HERE TO READ OUR DIGITAL 2023LOCAL COUNTRY HEADLINES REPORT, WITHESSENTIAL STATS FOR DIGITAL ADOPTIONIN EVERY COUNTRY AROUND THE WORLD WE ARE SOCIAL THINK FORWARD 2023 FRAGMENTED FUTURES Last year, we emerged from the pandemic into a new online landscape. IRL and URLlife were already impossibly entangled, and much was on the horizon: metaverses inwhich to while away our days, NFTs to deck the walls of digital houses, crypto walletsfor paying for goods and services in virtual malls. But this year, what was cracked hasnow shattered into many segmented realities. An accurate vision of the future is nowless like looking through a telescope, more like looking through a kaleidoscope: it’scoming through as several diverse fragments, not one single perspective. T H ET R E N D S 1. TEXTURED DISCOVERYPEOPLE WANT SOCIAL TO BE LESS PRECISE AND MOREEXPLORATORY In this fragmented space, online factions are carving out their own customs, niches,and territories – their own marginal worlds that have the power to become themainstream. 2.COLLAPSING NARRATIVESSTORYTELLING IS NO LONGER LINEAR NOR FOLLOWINGESTABLISHED STRUCTURES On a social level, gon