FORM 10-K (Mark One)ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACTOF 1934orTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGEACT OF 1934For the Fiscal Year Ended December 1, 2024Commission file number: 001-06631_____________________________ LEVI STRAUSS & CO. (State or Other Jurisdiction of Incorporation orOrganization)(I.R.S. Employer Identification No.)1155 Battery Street, San Francisco, California 94111(Address of Principal Executive Offices) (Zip Code)(415) 501-6000(Registrant’s Telephone Number, Including Area Code)_____________________________ Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of theNo ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) ofthe Act.Yes ¨ No þIndicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrantwasrequired to file such reports),and(2) has been subject to such filing requirements for the past90 days.Yes þNo ¨ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File requiredto be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (orfor such shorter period that the registrant was required to submit such files).Yes þNo ¨Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non- accelerated filer, a smaller reporting company, or an emerging growth company. See definition of “large acceleratedfiler,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the ExchangeAct. (Check one): Large acceleratedfilerþNon-accelerated filer¨Accelerated filer¨Smaller reportingcompany¨Emerging growthcompany¨ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extendedtransition period for complying with any new or revised financial accounting standards provided pursuant to Section13(a) of the Exchange Act ¨ Indicate by check mark whether the registrant has filed a report on and attestation to its management’sassessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. þ If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financialstatements of the registrant included in the filing reflect the correction of an error to previously issued financialstatements. ¨ Indicate by check mark whether any of those error corrections are restatements that required a recoveryanalysis of incentive-based compensation received by any of the registrant’s executive officers during the relevantrecovery period pursuant to §240.10D-1(b). ¨ Indicateby check mark whether the registrant is a shell company(as defined in Rule 12b-2 of theAct).Yes ¨No þ The aggregate market value of the registrant’s shares of Class A common stock held by non-affiliates of theregistrant as of May 26, 2024, the last business day of the registrant’s most recently completed second fiscal quarter,was $2,303,810,069 based on the closing price reported for such date on the New York Stock Exchange. As of January 23, 2025, the registrant had 104,566,642 shares of Class A common stock, $0.001 par value pershare and 291,313,971 shares of Class B common stock, $0.001 par value per share, outstanding. Documents incorporated by reference:Portions of the registrant’s definitive Proxy Statement for the 2025 AnnualMeeting of Stockholders to be filed with the U.S. Securities and Exchange Commission pursuant to Regulation 14Anot later than 120 days after the end of the fiscal year covered by this Annual Report on Form 10-K are incorporatedby reference in Part III, Items 10-14 of this Annual Report on Form 10-K. Table of Contents LEVI STRAUSS & CO. TABLE OF CONTENTS TO FORM 10-K FOR FISCAL YEAR ENDED DECEMBER 1, 2024 Special Note Regarding Forward-looking StatementsSummary of Risks Affecting Our BusinessWhere You Can Find More Information PART I Item 1.BusinessItem 1A.Risk FactorsItem 1B.Unresolved Staff CommentsItem 1C.CybersecurityItem 2.PropertiesItem 3.Legal ProceedingsItem 4.Mine Safety Disclosures PART II Item 5.Market for Registrant's Common Equity, Related Stockholder Matters andIssuer Purchases of Equity Securities42Item 6.Reserved44Item 7.Management's Discussion and Analysis of Financial Condition and Results ofOperations45 Item 7A.Quantitative and Qualitative Disclosures About Market Risk77Item 8.Financial Statements and Supplementary Data80Item 9.Changes in and Disagreements with Accountants on Accounting andFinancial Disclosure1