6个有意义的方式识别线下工作者（电子书）

6 Meaningful Waysto RecognizeOffline Workers Whoareofflineworkers? Offlineworkersarecriticalemployeeswho,duetothenatureoftheirwork,mayberemovedfromcorporateculture.Theydonotworkbehindadesk,sotheyoftenhavelessaccesstotechnologythatwouldkeepthemconnected.Neitherdotheyhaveasmuchautonomy,voice,andopportunity.ResearchfromtheO.C.TannerInstitute’s2024GlobalCultureReportfindsthattheyoftenfeelignored,unvalued,andunequaltotheircorporatepeers,yettheirworkonthefrontlineisessentialtobusinesssuccess. “We’refrontline,sowe’rethelowestonthetotempole.We’renotselling,we’renotpushingproduct,sowe’renotrewardedforwhatwedo.Peopleonthecorporatesidearegettingbrandedclothing,four-daytrips,etc.It’sjusttotallydifferent.Theygetrespect.” But when offline workers feel seen and valued at their organizations,odds of outcomes like belonging, connection, and engagement soar. Strong sense ofbelonging+559% Strong connectionto organization+518% Remarkably,only36%ofofflineemployeesreporthavinganintegratedrecognitionprogram(asopposedto52%ofcorporateemployees).Organizationsmustprovideavarietyofrecognitiontoolstoappreciateofflineworkersinmeaningfulways.Here’showtodoit. “Ithinkit’shumannaturetowanttobeknownforwhatyou’redoing.Notnecessarilytogetthecredit,butjusttoberecognizedandvalued.Itshowsyouthattheyareinvestedinyou.” FOCUS GROUP PARTICIPANT +137% Whenofflineemployeesfrequentlyreceiverecognition,theoddsoffeelingastrongsenseofcommunityatworkimprove137%. Provide offline recognition toolsthat align with your corporaterecognition program. Ifyourrecognitionprogramusespoints,nominations,orotherrewards,providewaysforofflineworkerstoaccessthatprogramandgiveandreceiverecognition.Thiscanbedonethrough: ·Physicalthank-youcardswithpointsoraccesscodesonthem·Printedcertificates·Kiosksorappreciationstationsinsharedareaswhereallemployeescanaccessthem·Amobileappemployeescanaccessontheirpersonaldevices·Integrateyourrecognitionplatformintothetoolsandprogramsofflineemployeesuseeveryday(wheretheymightenterintheirtime,completeanorder,orenterinpatientinformation,forexample) Ensuretoolsareaccessibleandeasytouse,soofflineemployeescanbeincludedinexistingrecognitionefforts. AmericanAirlinesusesCultureCloud’smobileapptohelpcustomerserviceandflightcrewsrecognizeoneanotheronthego. HowCultureCloudhelps CultureCloudprovidesavarietyofwaysforofflineworkerstogiveandreceiverecognition—whethertheycanaccesstechnologyornot—thatisalignedwiththeirorganization’spurposeandvalues. +336% Whenleadersunderstandhowofflineemployeeswanttoberecognizedandwhat’smostmeaningfultothem,oddsofconnectiontoleadersincrease336%. Let offline employees chooseawards that best suit their needs. Giveemployeesagiftthatwouldbenefitthemthemost.Whileofflineemployeesmayappreciatejewelryoraluxuryhandbag,manymightalsoprefergiftcards,homeappliances,ortravelexperiences.Havingawidevarietyofawardstochoosefromensureseachemployeefindssomethingthatmatchestheirlifestyleandinterests. HowCultureCloudhelps TheAwardStoreinCultureCloudofferseverythingfromuniqueexperiencestoeverydayessentials,soofflineemployeescanredeempointsforrewardstheylove.Forspecificrecognitionevents,Select-a-Giftletsemployeeschoosefromathoughtfulpre-selectionofgifts. BlueScopeSteelgaveofflineworkersachoiceofgiftcards,throughbothaphysicalthankyoucardandonlineportal,soemployeescouldchoosesomethingtheirfamilieswantedorneeded. +355% Whenrecognitionisanintegratedpartofcompanyculture,offlineemployeesare355%morelikelytofeelasenseofbelonging. Help offline workers feel connectedto the organization with branded orsymbolic awards. Custom,brandedawardscaptureyourcompany’suniquecultureandstory.Thesegiftsincreaseemployees’emotionalconnectionstothecompanyandcan’tbefoundanywhereelse.Givingabrandedgiftduringacompanycelebrationorasymbolicawardwhenanemployeeachievessomethinggreathelpsbuildconnection,belonging,andcommunity.It’salsoaphysicalreminderofyourofflineemployees’contributions. Foremployeeswhoworkthousandsoffeetbelowground,BHPoffersphysicalthank-youkitsandsymbolicpinstohelpemployeesfeelappreciatedandconnected. HowCultureCloudhelps CustomawardsthroughCultureCloudcommemoratekeymomentswithsymbolicawardsthatinspire,communicatevalues,andofferlastingremindersofpeakexperiences. +349% Whenrecognitionisaneverydaypartoftheemployeeexperience,offlineemployeesare349%morelikelytowanttostayanotheryear. Delight new hires with a fun swagbox at onboarding or any celebration. Helpnewofflineemployeesfeelwelcomebeforetheyevensetfootintheirworkplace.Onboardingkits,orswagboxes,aretypicallyfilledwithcompany-brandedgoodsandsenttotheemployee’shomesotheycansharetheexcitementwithfamilyandfriends.Whatbetterwaytoshowappreciationforyournewhire,demonstrateyourcompanyculture,andhelpthemfeelgoodabouttheirdecisiontojoinyou? HowCultureCloudhelps SeehowStarbucksandotherorganizationsuseswagboxestohelpallemployeesfeelwelcomedandappreciated. Swagboxescanbeusedforanyoccasion—fromEmployeeAppreciationDaytocompanyanniversariestoyear-endrecognition.Employeeswillbesurprisedanddelig