迪士尼50周年 品牌VI手册

EARIDESCENT The primary visual system of our celebration is a seriesof earidescent applications, through coatings, papers,fabrics, finishes and backgrounds. Earidescence is more than just an optical curiosity, itcreates a mesmerizing and engaging effect and shouldbe dominantly used in our communications, public-facingmaterials, food and merchandise. All pieces of communication should represent ourcelebration with a touch of earidescent, these guidelinesprovide the use of earidescence that is unachievablethrough printing techniques. GENERAL MARKETING 45THE LOGOSPrimary Gold LogoPrimary One-Color LogoSecondary Earidescent Horizontal LogoSecondary Earidescent Vertical LogoSecondary Gold LogoSecondary One-Color Logo 5DESIGN OVERVIEW 29THE LOGOS: USAGEEaridescent Logo UsageGold Logo UsageOn Earidescent Logo UsageIncorrect Logo Usage 6THE LOGOSPrimary Earidescent LogoPrimary Logo with TaglinePrimary Gold LogoPrimary One-Color LogoSecondary Earidescent Horizontal LogoSecondary Earidescent Vertical LogoSecondary Gold LogoSecondary One-Color Logo 34COLORS 48THE LOGOS: USAGEOn Earidescent Logo UsageGold Logo Usage 35EARIDESCENT BACKGROUNDWDW 50 Earidescent 15THE LOGOS: INTERNATIONALPrimary Earidescent & Gold Logo / FrenchPrimary One-Color Logo / FrenchPrimary Earidescent & Gold Logo / PortuguesePrimary One-Color Logo / PortuguesePrimary Earidescent & Gold Logo / SpanishPrimary One-Color Logo / Spanish 50TYPOGRAPHY 37BACKGROUND USAGEWDW 50 Earidescent UsageWDW 50 Earidescent Incorrect Usage 52BACKGROUNDSMagic Kingdom Fairy – Godmother EaridescentDisney’s Animal Kingdom – Firefly EaridescentEPCOT – Stardust EaridescentDisney’s Hollywood Studios –Glimmer & Shimmer Earidescent 39KEY IMAGES 21THE LOGOS: INTERNATIONAL / “RESORT IN FLORIDA”Primary Earidescent & Gold Logo / EnglishPrimary One-Color Logo / EnglishPrimary Earidescent & Gold Logo / FrenchPrimary One-Color Logo / FrenchPrimary Earidescent & Gold Logo / PortuguesePrimary One-Color Logo / PortuguesePrimary Earidescent & Gold Logo / SpanishPrimary One-Color Logo / Spanish IN-PARK USAGE 57BACKGROUNDS: USAGEIn-Park Earidescent Background UsageIncorrect Usage 44DESIGN OVERVIEW 59PARK ICONS GENERALMARKETING DESIGN OVERVIEW TYPOGRAPHY THE LOGOS HEADLINES // POSTERAMAABAbAb COPY // HARMONIA SANSAbAbAbAb BACKGROUND COLORS THE LOGOS PRIMARY EARIDESCENT LOGO The primary logo is inspired by the original illustratorfor theCinderellamovie. This mark takes the signaturesilhouette illustration style and applies contemporarytextures and colors to bring it into modern day. Theprimary logo is our celebration’s main logo; and it shouldbe used on all marketing and collateral materials. RESPECT THE LOGO Leave a generous amount of clear space around ourlogo. Our primary earidescent logo is a non-vector pieceof art and should never be altered, modifiedor recreated. THE LOGOS PRIMARY EARIDESCENT LOGOW/TAGLINE BELOW Our celebration tagline THE WORLD’S MOSTMAGICAL CELEBRATION communicates a senseof excitement and scale. It’s important to use thetagline whenever appropriate. RESPECT THE LOGO Leave a generous amount of clear space around ourlogo. Our primary earidescent logo is a non-vectorpiece of art and should never be altered, modifiedor recreated. MINIMUM SIZE When scaling down the logo with tagline, theminimum size should be 1.50 inches wide or thetagline a minimum font size of 6.5 pts. If primary logoneeds to be smaller than the minimum sizes required,please consider the use of the primary logo withoutthe tagline. THE LOGOS PRIMARY EARIDESCENT LOGOW/TAGLINE ABOVE Our celebration tagline THE WORLD’S MOSTMAGICAL CELEBRATION communicates a senseof excitement and scale. It’s important to use thetagline whenever appropriate. RESPECT THE LOGO Leave a generous amount of clear space around ourlogo. Our primary earidescent logo is a non-vectorpiece of art and should never be altered, modifiedor recreated. MINIMUM SIZE When scaling down the logo with tagline, theminimum size should be 1.25 inches wide or thetagline a minimum font size of 6.5 pts. If primary logoneeds to be smaller than the minimum sizes required,please consider the use of the primary logo withoutthe tagline. “X” height of Walt Disney World is acceptablespacing around the entire border of the logo. THE LOGOS PRIMARY LOGO / GOLD Four-color WDW 50th Gold should primarily be usedin cases when printing limitations require a four-colorlogo. RESPECT THE LOGO Leave a generous amount of clear space aroundour logo. Our WDW 50th gold logo is a non-vectorpiece of art and should never be altered, modifiedor recreated. Please reference full color earidescent logosfor specific rules. THE LOGOS PRIMARY LOGO / ONE COLOR One-color White, PMS 10128 and 100%K logo. Theseoptions should only be used when the preferred primarylogo is not conducive. Use the one-color white and thePMS 10128 logos when possible and one-color blacklogos in rare cases, and when printing limitations requirea non-col