2024年购房者与卖家代际趋势报告

National Association of REALTORS®Research Group Kevin Sears, AHWD, C2EXPresident Kevin Brown, AHWD, C2EXFirst Vice President Gregory J. Hrabcak, CCIM, C2EXTreasurer Eric Sain, GRI, CIPS, C2EX, AHWD, ePROVice President of Association Affairs Nate K. Johnson, AHWD®, ABR, C2EX, CIPS, CRS, GRI, PSA,SRES®Vice President of Advocacy 2024 NAR LeadershipTeam Nykia WrightInterimChief Executive Officer Lawrence Yun, Ph.D.Chief Economist and Senior Vice President Jessica Lautz, Dr. of Real EstateDeputy Chief Economist and Vice President, Research Brandi SnowdenDirector, Member and Consumer Survey Research Meredith DunnResearch Manager Sidnee HolmesResearch Associate NAR Research Staff Amethyst MarroquinResearch Assistant 2024 NAR Home Buyers and Sellers Generational Trends Table of Contents2024 Home Buyers and SellersGenerational Trends Report Introduction5Chapter 1: Characteristics of Home Buyers10Chapter 2: Characteristics of Homes Purchased 30Chapter 3: The Home Search Process48Chapter 4: Home Buying and Real Estate Professionals59Chapter 5: Financing the Home Purchase77Chapter 6: Home Sellers and Their Selling Experience94Chapter 7: Home Selling and Real Estate Professionals121Methodology136 2024 Home Buyers and SellersGenerational Trends Report Introduction AGE OF HOME BUYERS & SELLERS SHARE OF BUYERS AND SELLERS BY GENERATION Introduction Buyersaged44 to 58 (Gen Xers)made up4 percent of recent home buyers.This group remains one of the highest-earning home buyers, with amedian income of $126,900 in 2023. With this extra income, buyers 44 to58 purchased the second-largest homes at a median of 1,940 square feet.Fifty-eight percent of their recent home buyers are married couples,providing them with dual incomes. Gen X buyers were the most likely topurchase a multi-generational home at 19 percent and also were mostlikely to purchase a home for a job relocation or move. Buyers 44 to 58years remain one of the most racially and ethnically diverse populations ofhome buyers, with 28 percent identifying they were a race other thanwhite/Caucasian. Since 2013, the National Association of REALTORS®has produced theHome Buyers and Sellers Generational Trends Report.This report providesinsights intothedifferences and similarities across generations of homebuyers and sellers. The home buyer and seller data is taken from theannualProfile of Home Buyers and Sellers. This year, the share of Gen Z buyers and sellers aged18 to 24made up justthree percent of buyers and two percent of sellers.While the share isconsistent with last year’s report, the sample was too small to show uniquecharacteristics. This group isentering homeownership with the lowesthousehold incomes,and its membersare unlikely to be married yet, andare not likely to have children under the age of 18 in their home. Similar toYoung Millennials, they purchase older homes than other buyers. For the report, buyersaged59 to 68 (Younger Baby Boomers)and buyersaged69 to 77 (Older Baby Boomers)were broken into two separatecategories as they have differing demographics and buying behaviors.Buyers 59 to 68made up19 percent of recent buyers and buyers 69 to 77represented12 percent of recent buyers. Baby Boomers purchased for anarray of reasons:primarily,the desire to be closer to friends and family dueto retirement,and the desire for a smaller home. Younger and OlderBoomers were likelier than others to purchase in a small town, andYounger Boomers were the most likely to purchase in rural areas. YoungerBoomers expect to own their homes for the longest period of time at 20years, and Older Boomers purchased the newest homes on average.Buyersaged59 to 68 typically moved the second furthest distance at amedian of 50 miles, while buyersaged69 to 77 moved a median of 49miles. Millennialbuyersaged25 to 33 years (Younger Millennials)and buyersaged34 to 43 years (Older Millennials) make up the largest share of home buyersat 38 percent; Older Millennials at 21 percent, and Younger Millennials at 17percent of the share of home buyers. Seventy-five percent of YoungerMillennials and 44 percent of Older Millennials were first-time homebuyers. Older Millennials had the highest share of married couples (66percent), while Younger Millennials had the highest share of unmarriedcouples (19 percent) buying homes. Younger Millennials are the mosteducated group, with 80 percent holding at least a bachelor’s degree orhigher. Twenty-four percent of Younger Millennials moved directly from afamily member’s home before buying. Convenience to their job andcommuting costs were both more important to buyers in this group. Introduction Buyersaged78 to 98 (the Silent Generation)represented one of thesmallest shares of buyers at just four percent. As a large percentage ofthese buyers were likely to have retired from the workforce, they hadthe second lowest median household incomes and also purchased thesecond smallest homes at a median of 1,800 square feet. They typicallypurchase to be