2024年资产管理优化：低增速市场下商业地产转型与迭代的必由之路报告

ADAPTING TO A TRANSITIONING MARKET DECEMBER 2024Greater China Research Betternever settles CONTENTS 02Introcuction 01Executive Summary 03 Grade A Office AssetManagement Qptimisation onthe Chinese Mainland: Adaptingto a Tenant-criven Market 05 06 04 Factory Space AssetQptimisationManagement cn theChinese Mainlanc:Adaplirg lc SmarlManufacturing Shopping Centre AssetManagement Qptimisation onthe Chinese Mainland:Acapting to a New Era ofCorsumplion The Importance ofEstablishing an OverallFull-Lifecycle RealEstate AssetManagment WorkingModel 08Appendix 07Key Takeaways 01 EXECUTIVESUMMARY Qur Think-ln reFrrt fcr 224 exolores the imoortarce of real estate ssset manecementoptimisatior on thc Chircse mainlarcl cluring a time of markct changc. S occifically, our rcportfocuses on :rrc Majcr commcrcial propcrty scctors. namely off'cc, rctail anc 'ndustrial andcenl resi (r1: •••How Lo adapl lo shilling arkel dynarnics (for office. nd par Licularly [or Grace A office):How to adapt to a new era of consuirp.ion (for retail. andl particularly fo shopping centres).arc:How to adapt to gamo-changing smart techno ogy (for indust rial, ancl particularly foractgry soace). Finlly. our hink-In report clases by autli-ing tie irpcrtance of estabslishing an averall -ulllifecycle rea estate asset managjement work'ng modlel aic the value-acd that this model canbring to rcal cstate investors, cevoloaers and owcrs o thc Chinosc main and. TheEvolvingLandscape: •Grade A offlce Bulldlngs: The Grace A ffice market o" the Chinese main nd is shiftingtowarcs a tenant-crivon cnvironment, rcguiring lanclords to orhance asset management2capt loasing strategcs, a"c pr'ritiso sus.ainaoil'ty. ••shopping Centres: Sopp'ng centres are 'acing a new era at consumption on the Chinesemainland, driven by a focus on cansurner shapping exeriences qual'ty, end value. Taad calerlo evolving consuner preferencesFactory Space: The Chincso mzinland is rapicly tra~s'tioring towarcs intelligertmanufa:turing. w'th a focus on smart factorics ancl cigital tochnologics. Assotmanagemert plays a crit'cal role in opzinising these spaces and ensurirg efriciency. Real Estate AssetManagement QptimisationWithin the ChineseMainanc •The Importance of Real EstateAsset Management: ur reporlslresses lhl effeclive real esl:lezsset managcmon: is crucial formaximising va uc, cfficicncy. andsustainability across ottice, retailand industrial feciory propertie5.espec al y in continuallydevelping rarkel.s like IheChincse main and. •Office Properties:Landlords onthe chinese mainlanc need toPrioritise max'nising occupancy.mainta'ning building value,uptirrsing operatlicl coslsenhancing tenant sa.isfaction.znd aclapt'ng to market trends tosUcCOCC •Retail Properties: Retailers onthe .hines mainlang Tust toc,son dr'ving sales iric focl .rallic.cptirm'sing space utilisalio.ma nta'ning brand consistncyenhancing custoimcr cxpcriencoand adaptira to changingccnsurmer preferences •Industrlal Factory Propertles:Smart factor'es on the Chinesemainland need to utilisc thelatesttechnoloaytocnsureoperational efficiency, extendsset litespan,improve safetyancomnlance.reauceoperetional costs, and e"hanceenviromenal sustanability KeyRecommendationsfor Grade A offices,shopping centres andsmart Factory space onthe chinese Mainland: •Grade A Offices - Refine Tenant Profile: Targct soeci'ic industry sectors znd develop 2tonant porformance reviow system. (Can be apolicalle to shopping conres as woll) •Grade A Offices - Enhance Asset Management: Improve both hard and sott assetmaiagemert servces in all sectars.(can ge applicable tc shoppingcentres as well) •Grade A Offlces - Prlorltise Amenltles: Invsl in new jd iriproved ,jirienil.ies lo c:rel.e adyarmic ard alraelive emvirorenl for Lenanls and visilors. (can be pplicable loshopping cortres s well). •Grade A offices - Consider Asset-Light Models: Cxplorc assct-light mocols te rcducccosts and szreamline operatiors in office orcperties. (Can be applicable to shoopingrcentres and smart tactory space as welly. •Grade A offlces - Optlmlse Leaslng Strategles: coffer ccrnpetitive rrnit:als, attrairctiveincenlives, and desirable [ealures l.c llrarl and reli'n lenanl.s. (cin ke applicable l.cshopping cortes zs wlly. •Grade A offices - Embrace sustainability: Gain grccn certificatiors and imolemcntsustainable oractices. (Car be aoplicable to shopaing centres and smart factory space aswel). •Shopplng Centres -Embrace Innovatlon: Move away frorn traditicnal cesigns anc explreGrace A offices as well). •shopping centres - Leverage Technology: Utiliso tochnoloay to cnhznce customorcxpercnces, improvo cfficioncy. ancl gather valuablo data. (can be applicablo to Grade A •Shopping Centres-Capitalise on EmerginsTrends:Adapttotrecs likecoaamine •Shopplng Centres -Integrate New Performing Arts Spaces: Iricorporate peror ning arLsenvirorimcnt. •Smart Factory Space - Incorporate game-changing technology: Having the ability toseamlessly amalgamate the