2024年全球健康经济监测报告

2024 Global WellnessEconomy Monitor 2024 NOVEMBER 2024 Copyright © 2024 by the Global Wellness Institute Quotation of, citation from, and reference to any of thedata, findings, and research methodology from thisreport must be credited to “Global Wellness Institute,Global Wellness Economy Monitor 2024, November2024.” For more information, please contactresearch@globalwellnessinstitute.org or visitwww.globalwellnessinstitute.org. Contents Industry Research Sponsors113 About the Global Wellness Institute TheGlobal Wellness Institute(GWI),a 501(c)(3)non-profit organization,is considered theleading global research and educational resource for the global wellness industry and is knownfor introducing major industry initiatives and regional events that bring together leaders andvisionaries to chart the future. GWI positively impacts global health and wellness by advocatingfor both public institutions and businesses that are working to help prevent disease, reduce stress,and enhance overall quality of life. Its mission is to empower wellness worldwide. www.globalwellnessinstitute.org About the Authors Global Wellness Economy Monitor 2024was prepared by Katherine Johnston, Ophelia Yeung,Tonia Callender, and Joanne Hopkins. As GWI’s principal researchers, they are the team thathas defined and measured the size of the global wellness economy and its sectors over the lastsixteen years. Their academic and professional background is in economic analysis, internationaldevelopment, and public policy. Ms. Johnston, Ms. Yeung, Ms. Callender, and Ms. Hopkins receivedpost-graduate degrees from Georgetown, Princeton, Harvard, and Johns Hopkins Universities,respectively. Together, they bring many decades of experience conducting industry research,policy analysis, and strategy development for countries, regions, industry consortia, companies,and nonprofit institutions around the world. PREFACE What Is Wellness? Wellness is a modern word with ancient roots. The key tenets of wellness as both preventiveand holistic can be traced back to ancient civilizations from the East (India, China) to the West(Greece, Rome). In 19thcentury Europe and the United States, a variety of intellectual, religious, andmedical movements developed in parallel with conventional medicine. With their focus on holisticand natural approaches, self-healing, and preventive care, these movements have provided a firmfoundation for wellness today. Wellness-focused and holistic modalities have gained more visibilitysince the 1960s/1970s under the writings and thought leadership of an informal network of U.S.physicians and thinkers (such as Halbert Dunn, Jack Travis, Don Ardell, Bill Hettler, and others).As these have evolved, proliferated, and gone mainstream, they have informed the healthy-living,self-help, self-care, fitness, nutrition, diet, and spirituality practices that have become a flourishingwellness movement in the 21stcentury. The Global Wellness Institute (GWI) defines wellness as:the active pursuit of activities, choices,and lifestyles that lead to a state of holistic health. Thereare two important aspects to thisdefinition. First, wellness is not a passive orstatic state, but rather an “active pursuit” thatisassociated with intentions,choices,andactions as we work toward an optimal stateof health and well-being. Second, wellness islinked to holistic health – that is, it extendsbeyondphysical health and incorporatesmany different dimensions that should work inharmony (see figure). Wellness is an individual pursuit – we have self-responsibility for our own choices, behaviors,andlifestyles–but it is also significantlyinfluenced by the physical, social, and culturalenvironments in which we live. Research onthedeterminants of health indicates thatenvironmental,socioeconomic,and lifestylefactors can account for 80-90% of our diseaserisks and health outcomes. Wellness is often confused with terms like health, well-being, and happiness. While there arecommon elements among them, wellness is distinguished by not referring to a static state ofbeing (i.e., being happy, in good health, or a state of well-being). Rather, wellness is associatedwith an active process of being aware and making choices that lead toward an outcome of optimalholistic health and well-being. PREFACE What Is the Wellness Economy? The Global Wellness Institute (GWI) defines the wellness economy asindustries that enableconsumers to incorporate wellness activities and lifestyles into their dailylives.In our definition,the wellness economy encompasses eleven varied and diverse sectors. GWI first pioneered this concept and measured the wellness economy in the 2014Global WellnessEconomy Monitor, when we estimated wellness as a $3.4 trillion industry in 2013. To our knowledge,this was the first time that wellness was defined and measured as a global industry, with underlyingsector-level and country-level data. Since then, we have published updated figures on the wellnessecono