思与行企业如何实现基业长青

"The timehad cometo bring foodto the centerof the debate.From thatmoment areal revolutionbegan." Carlo Petrini,Founder of the InternationalSlow Food Movement →PAGE 48 "It's somehowdeeply entrenchedin the mind ofsociety thatbeing a pilot is avery male job." Annette Mann,CEO of Austrian Airlines "Design isabout findingthe rightsolutions tothe underlyingissues." Don Norman,Designer, authorand UX pioneer →PAGE 74 i n t h i s i s s u e Think:Act 43 28How we made timeFor millennia humans have Academics and businessleaders agree that buildinga sustainable organizationcalls for slowing things down. seen time as an asset, withlasting implications for theway we work and live.F I N D YO U R PAC E 36The forever firmsCompanies that stay inbusiness for centuries canoffer some lessons on howto stay in it for the long haul. 40The power of thepurposeful pause "The businessworld is goingto keepfighting untilthey are forcedto abandonhustle culture." More executives are startingto see the benefits of takingan extended break. 48From slow food toslow-washing A global movement to slowproduction is making inroadsamid concerns that, for some,it is only a marketing tactic. — Devon Price,PAGE 12 56The cycle of moneyWhen the uptimes end, itcan lead to introspection,better investment decisionsand new innovation cycles. Wide angle Think, act and stay informed Inclusion isnot an illusion Groundbreaking theaterproductions are shining alight on neurodiversity andother disabilities. Business,too, is starting to takea fresh approach. 62Giving womenmore runway 78Prepare to berecaffeinated Austrian Airlines CEOAnnetteMannweighs in on diversityacross her industry and whyair travel is here to stay. Coffee is an effective lureback to the office, but itseffects on productivity makeit more than just a perk. Many enterprisesspurn breakneckgrowth, insteadchoosing a moredeliberate andsustainable pathto success. 74Thought leader 82Three questions to ...Veteran food executiveNiren Chaudharyexplainshow gratitude has shapedhis leadership style. Legendary designer and UXpioneerDon Normanwants tosee his peers take charge andhelp solve humanity's problems. Digital Think:ActIdeas for Action In Ideas for Action, Roland Berger expertsoffer clear directions and practical newapproaches for addressing current businessdilemmas. Sign up for free to learn more:rolandberger.com/subscribe-ifa Access our articlesonyour phone! For each issue ofThink:Act Magazineyou can read, hear and even watchselected features on your favoritedevices:rolandberger.com/en/find-your-paceJ.E. DE LA CRUZ, JULIA SELLMANN, CUR How do we strike a deal,even if it seems impossible? Putting a figure on …water security by William Ury 1% ALL TOO OFTENin conflict situations,we react out of fear or anger and end upgetting in our own way. Instead, go toanimaginary balcony — a place of calmandperspective where you can keepyour eyes on the prize and see the bigpicture. Breathe, take a break, take awalk. Start by stopping. Whenconfronted, we tend to dig into ourpositions, making it harder for the otherside to get what they want. Instead,make it easier for them — easier to makethe decision you want them to make.Write their victory speech in which theyagree to what you want. In other words,build them a golden bridge: an attractiveway forward to a mutually satisfyingagreement. Weusually see just twosides, us against them, battling it out fora unilateral victory. Instead, engage thethird side — thepeople around you who can help, a team of colleagues, friends,allies and neutrals. Build awinningcoalition for a positive agreement. Wemay not be able to end conflicts, but wecan transform the way we deal withthem — from destructive fights intocooperativenegotiations. The key is tounlock our innate naturalpotential forcuriosity, creativity and collaboration.Sinceconflicts are made by humans,they can be changed by humans. OF ALL WATER How much of the estimated1.39 billion cubic kilometersof water on Earth is availablefor human use – 97% is oceanwater and the other 2% ispolluted or inaccessible. 6x MORE The approximate increasein global freshwaterconsumption since 1950,during which time thesteepest increase occurredbetween 1950 and 2000,plateauing somewhat since. 2.3 BILLION How many people live ina country that is"water-stressed," meaning itwithdraws 25% or more of itsannually renewable freshwater. 72%0F WITHDRAWALSHow much of annualfreshwater consumption isused by agriculture, followedby 16% by municipalitiesfor household and serviceuse and 12% by industry. SOURCES:CENTER FOR STRATEGIC ANDINTERNATIONAL STUDIES, OUR WORLDIN DATA, UNITED NATIONS WATER AT A GLANCE "Words are,of course,the mostpowerfuldrugused bymankind." Get to grips with newindustry lingo in a flashwith our stripped-downexplanations of thelatest jargon. WILLIAM URY is a negotiation expertand the author andco-author ofseveralbooks including thebestsellerGetting to Yes.His most recent,Possible:Ho