2023年印度尼西亚现代营销估算报告

INDONESIA MMR2023 Sizing the Smart Device Market in Indonesia Harnessing the Power of RetailMedia Networks in Southeast Asia Unlocking Media Quality in an IncreasinglyCompetitive Digital Ads Landscape in Indonesia Unlocking The Power of Brand-CreatorCollaborations TABLE OF The Most Engaging (and Safe) Experience forTeens Ever! Emina Eureka Fest Edutainment Teaching Approach to ImproveFinancial Literacy in Early Childhood Uniqlo's Transformation: PioneeringPersonalization & Marketing Mix Modeling(MMM) for Exponential Growth The Growth in AdTech is Forging the Way forIndonesia's GDP Embracing the Cookieless Era: A New Frontierfor Advertising and Marketing How Generative Al Shapes the FutureMarketing in Indonesia Navigating the Al and ML RevolutionTowards Tailored Digital Experiences Reckitt Mixes Culture and Customs to Take onIndonesian Consumers The Evolution of Creativity in MobileAdvertising WhatsApp for Business: TransformingCustomer Lifecycles Unleashing the Potential of a Young IndonesianMarketing Team #bebaskanhebatmu MMR2023 ROHITDADWAL Managing Director 1 MMA Asia Pacific It's in this comprehensive setting thattheModernMarketingReckonerReport 2023has been thoughtfullydesigned to provide you with a viewof the Indonesian ecosystem. With alaser focus on this thriving Indonesiamarket,it serves as your guidingcompass,strategictoolkit and anabundantsourceofinspiration,enrichingyour leadership journeyseyouadeptlynavigatethecomplexities of our industry. In the dynamiclandscape of thisecosystem, leaders continually facethe dual challenges of adaptationto change and the navigation ofuncharteredwaters.Yet,withintheseformidablechallengesalsolieextraordinaryopportunities.Indonesia, in particular, encapsulatesthis vibrant dynamic, where a digitaltransformation that has been steadilygaining momentum in recent years ismakingsignificantstridestowardreaching critical mass. Among thesethedigitaldivideandissuesconcerning disproportionate accessare particularly prominent. However,it's essential to recognize that withinthis backdrop, there exist strategiesand cutting-edge technologies thathold the potential to help overcomethese challenges. In recent times, the evolving trends inour industry have been unmistakablypointing in a singular directionpersonalization. What once seemedlike a distant goal has now firmlybecomethefocalpointofourstrategies. Within this landscape, thereport underscores a critical element: MMR 2023 theprofoundimpactofArtificialIntelligence(AI)and(MachineLearning(ML)astransformativeforces that are not only reshaping theverycoreofhowweconductbusiness butarealsothedrivingengines behindtheunprecedentedpersonalizationofcustomerexperiences. The confluenceof thesefactorsrepresents not just an opportunitybut a momentous endeavour that wesimply cannot afford to disregard. In the pages that follow,the reportwilldelvedeeperintoseveralstrategicchannels,providingvaluableinsights,real-worldexamplesandactionablerecommendationsforimplementation. It is my sincere hopethat the information shared here willnot only enrich your knowledge butalso empower youto stay ahead ofthe curve at all times. Furthermore,asthereportunderlines,therehasbeenaremarkable surge in media spending.Retail Media Networks are poised tocapturesignificantshare,withprojectionsreaching up to25% by2026. This transformative shift notonly optimisesourreachbut alsoempowersuswithinvaluablefirst-partydata,equippingustoenhancecustomer interactions anddeliverhighlypersonalisedexperiences. Moreover, I'd like to take a momentto thank our superlative contributorsfor their unwavering commitment inconducting extensive research andanalysis to present this thoroughreport.Their relentless effortsinexploringtheintricacies ofourdynamic industry and mapping outthe blueprint for our collective pathforward are truly commendable. It'sthrough their sharp analysis andforesightthatwecanbewell-prepared to not only navigatebut excel in an era when the future ofthe digital landscape is undeniablypersonal. WealsoencounterapowerfulcatalystforarowthintheAdTechsector,especiallywithinthee-commerce and online marketplacesectors. Projections indicate that thisgrowth trajectory is set to soar, withfiguresexpectedtoreachanimpressive 269.06 million within thenextfiveyears.Whatfurtheramplifiesthesignificanceofthisopportunity is the support from theIndonesiangovernmentfortheadoptionofAdTechinitiatives. MMR2023 SHANTITOLANI Country Head & Board of DirectorMMA Indonesia cutting-edgetechnologiesthatenableustoengagethemwithprecision and relevance. AsIreflectonthesweepingtransformationsourindustryhaswitnessedinrecentyears,amsteadfast in my belief that wearewell-positionedtoconfrontthechallenges ahead. However, it is notjust about meeting challenges;it'sabout surpassing them to maintainour leadership. To expertly navigatethisever-evolvinglandscape,wemustconsistentlyprioritisetheconsumer as the true North Starguiding our way.In the Indonesianmarket's ongoing evol