2024年印度尼西亚品牌安全与营销技术报告

TABLE OFCONTENTS Keeping Up with The Speed ofMarketing Technology, Choosing TheRight Influencers by Utilizing Al Tools Foreword The Future of Indonesian Marketing:Personalizing Customer-CentricMedia with CXM Synergy How Influencers are DrivingE-commerce Success in Indonesia andSoutheast Asia Al and the Future of ConsumerEngagement in Marketing Lactogrow's Augmented RealityPackaging Drives Beyond ProductExperiences Empowering Marketers: The Role ofAl in Personalization and CustomerExperience Wardah "Bersama Lebih Bermakna"Campaign Festive Attention Matters! ActivatingAttention Metrics to Drive DigitalAdvertising and Campaign Success Why Influencer Marketing Will OnlyGrow Bigger and How to Utilize It ForYour Brand? Grab Audience Attention Faster,Cheaper, Better With Al Navigating the Cookieless Era: FrisianFlag Ramadan Recipe WhatsApp BotFosters Strong First-Party Data Elevating your Digital MarketingStrategy with Al Root Cause Analysis (RCA) for MoreEffective Marketing Campaigns Acknowledgement Board of Directors Survival of the Fittest: AdaptingBrand Strategies in the Age ofConsumer Disloyalty MMA Global Indonesia Members MMA Global IndonesiaTeam Charting Success:Brand Safety andTransparency asKeytoBrandKPlAchievements Leveraging Cutting-Edge AltoSimplify,Automate,and OptimizeMedia BuyingAcross Channel Achieving Campaign Excellence:TheIntersectionof AlandBrandSafety ROHTDADWAL CEO,MMAGlobalAPAC,GlobalHeadofSMARTIESWWandBODAsiaPacific e tide of digital transformation is rising in Indonesia, and ArtificialIntelligence is poised to be the engine powering this revolution. Studieshighlighted in a report by the International Trade Administration predict astaggering 62% of Indonesian companies will embrace AI by 2030. This trendgoes hand-in-hand with projections of AI's contribution to Indonesia's GDpreaching a remarkable $366 billion U.S. dollars by the same year. But these figures represent more than just economic growth; they signify afundamental shift in how we operate, Al has the power to break new ground,pioneering innovative business'modelsand crafting hyper-personalisedndonesia's diaitaleconomv.transformingit fromapromisinglandscaoe intca thriving ecosystem. It's also important tonotethatIndonesia is experiencing a surgeineCommerceadoptionandadvertising.Thee-ConomySEA2o23 reportpredictsaremarkable15%growthintheeCommercesectorby2025,atremendousopportunity,but navigatingthisdynamiclandscapedemands akeenawareness of brand safety. TheseEplatformsofferuniqueadvantage:preciseperformancemeasurement.Thisgranularinsightsurpassesconventionalmethodsenabling highly targetedadvertising campaigns The Brand Safety and MarTech 2o24 Report is your essential guide tonavigating the exciting yet complex world of Indonesia's digital revolution.This dynamic environment presents immense opportunities, fueled by thegrowing power of Al and the surge of Retail Media Networks. However,maximising these opportunities requires a keen awareness of brand safety. By leveraging the detailed data available on these platforms, marketers canidentify and avoid placing ads on websites or platforms that don't align withtheir brand values or could potentially damage their reputation. This ensureseffective campaign performance while minimising brand safety risks. Marketing and advertising thrive when the customer is at the heart of everystrategy. For leaders within this ecosystem to navigate and succeed in adynamic landscape, access to relevant, robust, and independent evidenceand analysis is crucial. This is precisely what MMA Global Indonesia's BrandSafety and MarTech 2o24 report aims to deliver. Our latest report offerscritical insights into key issues in this domain, with a particular focus onIndonesia. A report of this scale and scope is made possible only through thecollaboration and support of our partners. I would like to extend my sinceregratitude to you for your continued trust in MMA Global Indonesia. https://www.trace.gov/market-intelligence/indonesia-artificial-intelligence#:-:text=Basec%2Oon%20clata%20frcm%20Kearney.the%20use%20of%20artificial%20intelligence SHANTTOLAN CountryHead&BoardofDirectorIndonesia f we look towards Indonesia, we can see that it stands at a tipping point ofa digital explosion. While the seeds of this transformation have been sown,we're now witnessing a dramatic acceleration in its pace. The Indonesianvast digital realm, teeming with over 35o million mobile phone usersaccording to a recent Meltwater study, is rich with opportunities for brands toforge connections and engage with consumers. However, this opportunity demands a keen awareness of the evolving risklandscape, particularly the growingbrand safety concerns. This is where theBrand Safety and MarTech 2O24 Report steps in, offering crucial insights. This comprehensiveresource tackles these challenges head-on. Leveragingdata, includingprojections of a $2.4billion global Almarket in 2024 with astaggering 28.65% CAGR by.