2021世界旅游联盟-旅游助力乡村振兴案例

前言 世界旅游联盟自成立以来，以“旅游让世界和生活更美好”为宗旨，以“旅游促进和平、旅游促进发展、旅游促进减贫”为使命。2018—2020 年，世界旅游联盟连续三年联合世界银行和中国国际扶贫中心共同发布《世界旅游联盟旅游减贫案例》，并以此为蓝本，拍摄了两季共 8 集旅游减贫案例微纪录《旅游让世界和生活更美好》，获得了业内和社会的广泛关注和高度评价。同时，世界旅游联盟也在旅游减贫理论研究、经验宣传等方面开展了一系列实践活动和国际交流活动，向国际社会展示了旅游减贫事业的重要经验和巨大成就。 2021 年是中国巩固拓展脱贫攻坚成果同乡村振兴有效衔接的起步之年，值此之际，世界旅游联盟联合世界银行和中国国际扶贫中心开启旅游助力乡村振兴新篇章，共同发布《2021 世界旅游联盟——旅游助力乡村振兴案例》。通过世界旅游联盟会员单位、中国文化和旅游部、国家乡村振兴局、各省级文化和旅游部门等，多渠道广泛征集相关案例。根据可量化的效果、创新性、可复制性、积极的社会影响、可持续性和提交材料质量等标准，最终确定 50 个典型案例。经中国文化和旅游部推荐，本书被列入纪念中华人民共和国恢复联合国合法席位 50 周年配套活动之一。 在经济社会发展的历史进程中，加快推进乡村振兴任重而道远，世界旅游联盟将继续发挥国际平台作用，汇集全球会员力量以及世界范围内的合作者，推动国际社会关注旅游助力乡村振兴及相关社会公益事业，为实现“旅游让世界和生活更美好”的宗旨而不断前行。 Preface Since its establishment, the World Tourism Alliance (WTA) has steadfastly upheld its missionfor “Better Tourism, Better Life, Better World” and its vision of “promoting peace, development andpoverty alleviation” through tourism. For three consecutive years—from 2018 to 2020—the WTAworked together with the World Bank (WB) and the International Poverty Reduction Center in China(IPRCC) to release the results of theWTA Best Practices in Poverty Alleviation through Tourism.Atotal of eight episodes in a two-series micro-documentary on poverty alleviation through tourism werefilmed based on these practices. They were screened internationally and were widely acclaimed anduniformly lauded for their powerful imagery and inspiring message of how tourism can improve thelives of people. This year marks the start of the consolidation of the results of China’s poverty alleviation and ruralrevitalization programs and their inextricable link. In commemoration of this important milestoneand in cooperation with the WB and IPRCC, the WTA is releasing theWTA Best Practices of RuralRevitalization through Tourism 2021.Curated from various sources, including WTA’s member units,the Ministry of Culture and Tourism of the People’s Republic of China, the National Administrationfor Rural Revitalization and provincial culture and tourism departments, this book is a compilation of50 cases that have met the criteria of quantifiable results, innovation, reproducibility, positive socialimpact, sustainability and quality of submitted materials. With the recommendation by the Ministry ofCulture and Tourism of the People’s Republic of China, this book is one of the supporting activities tocommemorate the 50thAnniversary of the Restoration of the Lawful Seat of the People’s Republic ofChina in the United Nations. Although much progress has been made, rural revitalization is an ongoing process whose socialand economic development continues to evolve and expand. As an international platform, the WTAwill continue to engage and rally its global members and partners to this important cause. In keepingwith its mission, WTA is committed to be a leading voice in advancing rural revitalization and publicwelfare initiatives for a “Better Tourism, Better Life, Better World.” 目录/Contents 浙江金华市武义县柳城畲族镇梁家山村：民宿经济助力乡村振兴Liangjiashan Village, Liucheng She Nationality Town, Wuyi County, Jinhua City, Zhejiang Province: B&B Economy BoostsRural Revitalization福建福州市连江县苔菉镇茭南村：平流尾地质公园旅游开发助力传统渔业转型Jiaonan Village, Tailu Town, Lianjiang County, Fuzhou City, Fujian Province: Tourism Development of Pingliuwei GeoparkHelps Transform Traditional Fisheries青海西宁市大通回族土族自治县朔北藏族乡边麻沟村：景区先行助力美丽乡村建设Bianmagou Village, Shuobei Tibetan Ethnic Township, Datong Hui and Tu Autonomous County, Xining City, Qinghai Province:Scenic Area Development Drives Beautiful Village Construction山西临汾市乡宁县关王庙乡云丘山村：云丘山景区农旅融合带村脱贫模式Mount Yun Village, Guanwangmiao Township, Xiangning County, Linfen City, Shanxi Province: Integration of Agriculture andTourism in Mount Yun Scenic Area Drives Rural Poverty Alleviation华侨城：智慧赋能，以全域旅游推动海南三亚市天涯区马岭社区发展Overseas Chinese Town Holdings Company: Promote Maling Community in Tianya District, Sanya City, Hainan Provincethrough All-for-one Tourism with Wisdom Empowerment甘肃：乡村旅游助力脱贫攻坚Gansu Province: Rural Tourism Facilitates Poverty Alleviation爱彼迎：安徽黄山市黟县碧阳镇碧山村普惠旅游模式下乡村度假产品的打造Airbnb: Rural Tourism Product Building under the Inclusive Tourism Model of Bishan Village in Biyang Town, Yi County,Huangshan City, Anhui Province湖北黄冈市英山县孔家坊乡新铺村：神峰山庄助力乡村振兴Xinpu Village, Kongjiafang Township, Yingshan County, Huanggang City, Hubei Province: Shenfeng Mountain Villa FacilitatesRural Revitalization中青旅：山水酒店新化宾馆提质升级助力乡村脱贫CYTS: Upgrade on Xinhua Hotel of Shanshui Hotel Facilitates Rural Poverty Alleviation江西龙南市临塘乡东坑村虔心小镇：“虔”心“虔”意助力乡村扶贫Ch’an Town, Dongkeng Village, Lintang Township, Longnan City, Jiangxi Province: Ch’an Model for Rural Poverty Alleviationwith Piousness北京房山区周口店镇黄山店村：精品民宿带动村集体经济发展Huangshandian Village, Zhoukoudian Town, Fangshan District, Beijing Municipality: Boutique B&Bs Drive Development ofVillage Collective Economy008/014/022/031/039/047/057/064/071/079/089/ 广东惠州市博罗县横河镇河肚村禾肚里稻田民宿田园综合体：“禾肚里民宿＋”模式助力乡村振兴Heduli Paddy B&Bs Pastoral Complex in Hedu Village, Henghe Town, Boluo County, Huizhou City, Guangdong Province:“Heduli B&Bs + ” Model Facilitates R