润歌互动2024 中期报告

Stock Code: 2422(Incorporated in the Cayman Islands with limited liability)() 企業管治及其他資料46 中期簡明綜合損益及其他全面收入表55 中期簡明綜合財務狀況表56 中期簡明綜合權益變動表58 中期簡明綜合現金流量表60 中期簡明綜合財務報表附註62 釋義109 Corporate Information BOARD OF DIRECTORS Executive Directors Mr. Chen Ping(Chairman)Mr. Tian Huan(Chief Executive Officer)Mr. Zhang Yongli(President and CEO of the market andnew business group)Mr. Fan LianshunMr. Xia Yuanbo(President and CEO of the corporatedigitalisation business group)Mr. Chen Wei(appointed on 1 January 2024)Ms. Zeng Zhen(resigned on 1 January 2024) CEO CEO 202411202411 Independent Non-executive Directors 202411202411202411202411202411202411 Ms. Mo Lan(appointed on 1 January 2024)Mr. Shen Yunjia(appointed on 1 January 2024)Mr. Zeng Liang(appointed on 1 January 2024)Ms. Hu Huijun(resigned on 1 January 2024)Mr. Wan Lixiang(resigned on 1 January 2024)Mr. Zhao Zhongping(resigned on 1 January 2024) AUDIT COMMITTEE Mr. Shen Yunjia(Chairman)Ms. Mo LanMr. Zeng Liang REMUNERATION COMMITTEE Mr. Zeng Liang(Chairman)Mr. Chen PingMr. Shen Yunjia NOMINATION COMMITTEE Mr. Chen Ping(Chairman)Mr. Zeng LiangMs. Mo Lan JOINT COMPANY SECRETARIES (FCG HKFCG (PE))2023121202312120243222024322 Ms. Yang ChaoMs. Ho Wing Nga(FCG HKFCG (PE))(resigned on 1 December 2023)Ms. Tse Chung Man(appointed on 1 December 2023and resigned on 22 March 2024)Ms. Chan Sau Ling(appointed on 22 March 2024) AUTHORISED REPRESENTATIVES (FCG HKFCG (PE))2023121202312120243222024322 Mr. Chen PingMs. Ho Wing Nga(FCG HKFCG (PE))(resigned on 1 December 2023)Ms. Tse Chung Man(appointed on 1 December 2023and resigned on 22 March 2024)Ms. Chan Sau Ling(appointed on 22 March 2024) REGISTERED OFFICE 4th Floor, Harbour Place103 South Church StreetP.O. Box 10240Grand Cayman KY1-1002Cayman Islands 4th Floor, Harbour Place103 South Church StreetP.O. Box 10240Grand Cayman KY1-1002Cayman Islands HEAD OFFICE AND PRINCIPAL PLACE OFBUSINESS IN CHINA 7719 19/F, Rego BuildingNo. 77 Yinxi RoadYinhu StreetFuyang DistrictHangzhouPRC PRINCIPAL PLACE OF BUSINESS IN HONGKONG 3485 5/F, Manulife Place348 Kwun Tong Road, KowloonHong Kong Corporate Information PRINCIPAL SHARE REGISTRAR ANDTRANSFER OFFICE Harneys Fiduciary (Cayman) Limited4th Floor, Harbour Place103 South Church StreetP.O. Box 10240Grand Cayman KY1-1002Cayman Islands Harneys Fiduciary (Cayman) Limited4th Floor, Harbour Place103 South Church StreetP.O. Box 10240Grand Cayman KY1-1002Cayman Islands HONG KONG BRANCH SHARE REGISTRAR Computershare Hong Kong Investor Services LimitedShops 1712–1716, 17th FloorHopewell Centre183 Queen’s Road EastWanchaiHong Kong 183171712–1716 LEGAL ADVISER IN HONG KONG Ashurst Hong Kong11/F, Jardine House1 Connaught PlaceCentralHong Kong 111 AUDITORS BDO LimitedCertified Public AccountantsRegistered Public Interest Entity Auditors25/F, Wing On Centre111 Connaught Road CentralHong Kong 11125 PRINCIPAL BANKS 40 Industrial Bank Co., LimitedHangzhou High-Tech BranchNo. 40, Tangmiao Road, West Lake DistrictHangzhou, Zhejiang ProvincePRC 42 China Construction Bank CorporationXi'an High-Tech Industries Development Zone BranchNo. 42, Gaoxin Road, Yanta DistrictXi'an, Shaanxi ProvincePRC 718 China Construction Bank CorporationShanghai Qingpu Chengzhong Road BranchNo. 718, Gongyuan Road, Qingpu DistrictShanghaiPRC 116 Bank of ChinaShanghai Jiutingzhen BranchNo. 116, Qiujing Road, Songjiang DistrictShanghaiPRC STOCK CODE 02422 02422 COMPANY WEBSITE http://www.regopimc.com http://www.regopimc.com Management Discussion and Analysis BUSINESS REVIEW Due to the consumer market sentiment in China in 2023 wasdownturned, many enterprises had reduction in marketingbudgets, at the same time the digital transformation keptrising the technological trend in 2024, enterprises wereexperiencing variation rapidly on the marketing strategies. 20232024 Advertising Market in China According to the “2024 media publisher trend research report”from CTR Market Research published on 6 June 2024, theadvertising market in China has shown strong adaptabilityand resilience based on changes in the macro environment.While the overall recovery is improving in 2024, advertisersare looking forward to higher certainty and a clearer directionfor future development, seeking long-term and high-qualitydevelopment. Also, the advertisers think that “the internalconcern”is become more important when making theadvertising decisions with the advertising budget growth willbe limited in 2024. Moreover, according to the CTR MarketResearch, the new products and the new technology were themain focus as over 90% of the advertisers has the demand onnew products development. 20246620242024202490% 2024 Our Group can utilise our experience and solid foundation inthe intense advertising market competition by our in-depthunderstanding of advertisers’ core needs, marketing strategiesand brand image and values, we can better solve advertisers’pain points and provide them with more targeted and effecti