北京 THEBOX朝外年轻力中心

THE BOX๖क़ӕଙ᫷ێӾஞ玖Ղଙ᫷ێ瑿ຽ ෸դ牧ྋ᪡ۖ፳Ӿࢵଙ᫷ێጱ郢矸牐 We all participate in thisprocess of exploration onChina’s Youth Energy. 褸̿ ፋ̀ ֛物 ଙ ᫷ ێኞ ၚ ᗭ 猟SOCIAL HUB物YOUTH LIFESTYLE PORTRAITS07. 01.ଧ᥺PREFACE 08.ӡݒ犋ᐶٌ̿ 疍̀THECOREOFURF 玖 Ղ ଙ ᫷ ێ瑿 ຽ物THEBOX๖ क़ ӕ ଙ ᫷ ێ ӾஞBEIJING’SYOUTHENERGYLANDMARK02. ୌ ຅ ᛔ ౯ 犌 犢 Ո ݓ ԪSTORYTELLING LANDSCAPE09. ՗ ݥ ܲ๶ 牧 ݻ෈ ก݄THEN,TILNOW03. ࠔኞو鄸وݢCORE VALUES10. ᥡ ᆙ 物 ᮷ ૱ 羊 舣 ଙ ᫷ՈSNAPSHOT:YOUNGELITESINUIC04. 獊 純 ଙ ᫷ ێ관 ፑTHE GLOBAL YOUTH ENERGY ALLIANCE11. 窕ۖ 绚 ᳵ ԏ क़—ࣁ 瑿 ଙ ᫷ ێጱ 瞚 ᫹BEYOND FLOWING SPACE—THE MATRIX OF LOCAL YOUTH ENERGY05. ፡ 物 ፋ ᯾ ፋ क़SPOTLIGHT: IN AND OUT OF THE BOX06. ଧ᥺ PREFACE ଙ᫷ێጱ羊ᐟز໐ THEHEARTOFYOUTHENERGY ࣖ苽ԭӾࢵḒӻUICҁUrban Innova+ve Centerउ૱ၚڠێ碝Ӿஞ҂Ծӱ粙豽——玖Ղ๖ᴡ豽牧THE BOX๖क़ӕଙ᫷ێӾஞኧURFӕፄ疻·ଙ᫷ێ෈玕窞ᩇ褸ࢫ牏玖Ղ૱๖ᴡ豽硰଱牏碲窊褸ࢫӣොݶو಑蝨牧膌ێԭԅ玖Ղࣁ瑿ଙ᫷羊舣ᐒᗭ຅ୌ褸෈玕牏ᜏ๞牏ৈԔ牏ջᳳ牏霙ۖ牏訇ᷴԅӞ֛ጱ窞ᩇፓጱ瑿牐 The notion of “Youth Energy” may seem like something undefinable, but it is surelyrooted in the culture and soul of an entire generation. Shaping their ownunderstanding of the world - consuming while concurrently building culture - theroles of poetry, literature, film, music, fashion, art and more have redefined anentire generation. While it is human nature to find community and a sense of belonging, the new-ageyouth generation has risen without the old frameworks and way of thinkingingrained in generations past. Embracing new ways of connecting, the soul behind“Youth Energy” is community, forming a completely new cultural ecosystem. 淘宝搜店铺：设计⽓象站ht t ps: //shop59784463. t aobao. com/，微信：edcocox，⽤于学习浏览，24⼩时内请删除 01 鉝ೠྋᶎ硭Ꮘ牧犋ᦇ᫾౮ᨳ犖ฎӞᐿ̿蠐̀牧鉖ᐿ碁֢碁ԅ̿ଙ᫷ێ̀ྋฎፓ獮૱࣋ಅ襑ᥝጱ牐 獊純ଙ᫷ێਯ᥺ It’s now “cool” to rebel against the masses, regardless ofsuccess or failure. This is the uniqueness of this generationof youths - people who dare to act and it’s exactly what thecurrent market needs. ଙ᫷Ոጱრۖێ牧ᕣ绗襑ᥝ๶ᛔᛔ૩牐Ӟ᷋অ॰ஞٍ޾磪ݝฎؙ॓ጱय़ᚏ牧տᦏ֦磪硳ጱ಩ൎ୮ӥጱ๢蝽牐 ሿࣁଙ᫷Ոࣁ盄ग़犋ݶጱᶾऒᬰᤈ፳碝ጱ֢ڠ牧犢ժ᮷磪ᛔ૩ᇿ粬ጱᜏ๞ᷚ໒牐ᡱ簁౯ဌېဩᦕ֘ಅ磪Ոጱݷਁ牧犖犋ฎಅ磪Ո᮷胼ड़酄஑獊Ӯኴጱىဳ牧֕ฎ犋ᦞ犢ժ胼玽ᒊӤࢵᴬ膚ݣ牧౯᮷ᥧ஑犢ժ܈獤ܳ疏牧ࢩԅ犢ժ᮷盄ፘמᛔ૩ጱᥤᰀ牧鉖Ӟᅩฎ覍ଉ᯿ᥝጱ牐 The source of motivation for young people, after all, needsto come from themselves. Curiosity and knowledge willallow you to effectively grasp current opportunities. 珏㾼Zhou YuanDarkRunnerԆቘՈManager Nowadays, young people are expressing themselves indifferent fields and each has their own unique artistic styles.There are too many to name, and while not everyone cancommand the world’s attention, they are all very powerfulbecause they unwaveringly believe in their vision. 纩ৼi-D ChinaԆᖫEditor-in-chief ౯ଚ犋ᦊԅ覇ଙ෈玕ጱ瘊蚏ฎଙ᫷Ӟդ੒ᩒ๜ԆԎ޾窞ᩇ෈玕ጱᕷ੒瘂೘牧綍ᛗᗈ༁ಭ褔牐 I don’t think this generation of youth culture is defined byan adoration of capitalism and consumer culture. In fact,this generation of youths go against that. ౯ժ锔Ոጱێᰁฎ犋ݢ褖ᰁጱ牧ሿࣁጱଙ᫷Ո蛪Ӥ磪ๅग़ጱڠ蝨ێᰁ牧૶磭鉖犚胼ᰁݢ犥蝢鉑ߝ֢ᦏๅग़Ո፡ک牐 瓲࿞皐Wing ShyaӾࢵ詂჈茐ݷ൱୽趂Famed Photographer Daniel Arsham聅ࢵ୮դᜏ๞疑American Contemporary Artist Broadening your horizons isn’t expensive, but it’s a luxuryin the sense that it requires one’s full commitment andsense of purpose. The 5G era has arrived, and there aremore and more channels for the youth to obtaininformation. The internet can give you answers toanything almost immediately, but if you can’t ask goodquestions, you won’t get good answers. 純ᶖ෈玕犋ᤩ๳ᖯጱێᰁ犖֛ሿࣁ๜ࢿ玕Ӥ牐ࣁ๚๶牧Ӿࢵڠ蝨ጱ純ᶖ犖胼犥෈玕ᒧݩጱ୵ୗ牧ᦏӾࢵ碝ӞդጱኞၚොୗᤩӮኴ፡ᥠ牐 ౯ժ锔Ոጱێᰁฎ犋ݢ褖ᰁጱ牧ሿࣁጱଙ᫷Ո蛪Ӥ磪ๅग़ጱڠ蝨ێᰁ牧૶磭鉖犚胼ᰁݢ犥蝢鉑ߝ֢ᦏๅग़Ո፡ک牐 The power of sneaker culture in China is undeniably relatedto localization. In the future, sneakers created and designedin China will also be used as cultural symbols representingnew Chinese lifestyles to the world. எ疍࿥Richard HsuTEDxShanghaiՈېڠFounder The power of today’s Chinese youth is limitless. Today’syoung people have more creative power and I hope thesepowers can be unleashed and seen by everyone in theworld. Jerry WuSNEAKERCON ChinaӾࢵ豽ᨮᨱՈHead ᴯ٢૶Edison ChenCLOTԆቘՈCo-Founder ଧ᥺PREFACE ᤈض෈玕窞ᩇ鋓ᛗ ݪ盆෈邿牧URFፄ疻•ଙ᫷ێ窞ᩇ褸ࢫԆଅ牐ݪ盆෈邿ضኞ犋踤矐ᔱZӮդጱ窞ᩇ粬஄޾᩽۠牧୚ᶾଙ᫷ێ窞ᩇᶾऒᶐ޸௔ڠ碝牧׏ᬰ贶֛ᕪၧ犌踞ਁ窞ᩇᣟݳ牏വۖڠ碝襉ߝࠓ粞ਔ玕现ଙ᫷ێ窞ᩇᴣ瑿ጱኞாԻᣟ牧肞褸鉎ኴ୏硯ጱڠ碝秇ୗ牧୏ڠ̿ᒽ疻ࣳ襉ࠓ̀ضမ牪ᛔԆߝ粞̿CENTER Xଙ᫷ێӾஞ̀IPᕪ០ቘ盢牧ଚ犋踤೐疻ٖ਻窞ᩇጱᶾऒ现ଫአ࣋ว牐೜磪ਡय़ጱᥤᰀ໒ੴԏक़牧ݪ盆෈邿ضኞጱ疾ܲ犖ᶿԅ聱縄牧Ԇ੕ԧӞ羬ڜ茐ݷ瑿ຽ௔ᶱፓ牧۱ೡ物̿碝ॠ瑿̀牏̿ၳӳ•ྋय़ଠ࣋̀缛ٍ磪᯾纷Ꮷ఺Ԏጱउ૱硬蝨ᶱፓ牐磧碝ଙ᫷ێ瑿ຽ̿ӤၹTXႭၹ|ଙ᫷ێӾஞ̀ๅฎࣁዖ眐ݸᎨᎨ踞์ᳵ౮ԅӤၹ碝ኞդጱᄤ窕牏෈玕犌ᐒԻ瑿ຽ牐2022ଙURFፄ疻ྋୗ獈Ḧ玖Ղଙ᫷ێ窞ᩇ૱࣋牧ԅ玖Ղ๖ᴡ豽໐ஞ瑿賉಑蝨ଙ᫷ێ粬ᨶጱ瑿ຽፓጱ瑿̿THE BOX|ଙ᫷ێӾஞ̀牐 ᐽ瞚̿෈玕ضᤈ牧窞ᩇ鋓ᛗ̀ጱቘ盢牧౯ժṛଶىဳ碝෸դ෈玕ୌᦡ牧獊ᶎ୏ڠ ̿CURETAILᒽ疻ࣳ襉ࠓ̀碝ੴ牧ᛔԆᎸݎ̿ଙ᫷ێ෈玕̀粬ᜋ窞ᩇIPԾߝ牧ଚ犋踤೐疻ٖ਻窞ᩇጱ鉎ኴ现ଫአ࣋ว牧ᖀᘒ୵౮ٍ磪౴ኼ఺Ԏጱ̿ZӮդ̀ଙ᫷ێ窞ᩇ碝໒ੴ牐 ݪ盆෈邿ضኞ֢ԅᤈӱᶾ٠Ոᇔ牧้酄鉝2021ଙ珶ӱڠӱմӱ疑ྛ鄸牧ଚ೅犨Ӥၹ૱෈玕޾碟჋ੴ෈玕ӫᶱᩒᰂ絵蛪疑现Ӥၹ̿ୟࢮ̀ݥܲ෈玕ᷚᨩୌ缞ᦧ甛缛ग़ᶱଚٖ᯿ᥝᘳۓ牐 Ourmantrais‘CultureFirstandConsumptionwillfollow.’Wepaycloseattentiontothecultureandcommunitiesofthenewera,creating‘CURETAILCuratedRetail’andthusdeveloping‘Youth EnergyCulture’platforms.Wecontinuetoexpandthroughcuratedretailconcepts andinnovativeplatformsforYouthEnergy.Thisinturnwillinfluence the consumptionpatternsofGenZandbeyond. Dickson Sezto, Chairman and Founder of URF | Youth Energy Group has constantly innovated in therealm of retail experience and is now revolutionizing the consumer experience ofGen Z. Through online and offline innovations, embracing up-and-coming brands, elevating storytellingand unique experiences, the def