The 2022 State of the Cloud Report reveals that optimizing existing use of cloud is the top cloud initiative for the year. However, many enterprises struggle with cloud costs that are out of control. To control cloud costs, a framework is recommended that includes understanding the reasons for cost control and optimization, the importance of the topic, the factors that cause cloud costs to rise, and how rightsizing compute instances with an optimized JVM can prevent cost overruns. Additionally, the world's best third-party Java runtime, Azul Platform Prime, can help keep costs under control. Cloud cost control and optimization is important for business leaders as it impacts market valuations, margins, and capital allocation. IT leaders can achieve three goals at the same time by maximizing business value, ensuring applications are resource-efficient, and assuring performance for all workloads.