The annual report on the most valuable and strongest Saudi Arabian brands, published by Brand Finance in April 2024, ranks the top 50 Saudi Arabian brands based on their brand value. The report includes interviews with key executives from leading companies, including KFSH&RC, Mobily, and stc, as well as an article on the importance of dynamic leadership and brand centricity. The methodology used by Brand Finance is based on international valuation standards and has been certified by the Marketing Accountability Standards Board.