2023 年美国杂货趋势报告

Shopping aisle rivals:Moms vs. dads grocery trend report Comparing the grocery preferences and favorite brands among American parents In the past six years, more American Dads have taken on duties as their family’s sole supermarket shopper. So, how do shopping cart Dads di!er from grocery-getting Moms?This report analyzes the di!ering attitudes, habits and preferences of American parents, uncovering opportunities for supermarkets and in-aisle brands to cater to shoppers.Dads pushing more carts, pulling more weight2Shopping aisle rivals: Moms vs. dads grocery trend reportSole grocery shopper for householdMomsDads68%63%39%50%YouGov Profiles: August 20, 2017 (Filter: Kids age under 18; N>8,800); August 20, 2023 (Kids age under 18; N>13,400)Sums do not add to 100%. Possible that Moms and Dads are not on the same page about who does the most grocery shopping or live in separate households.20172023