清华经管、清华x-lab携手美团共同打造《互联网产品管理》精品课程

目录 王慧文9月16日清华宣讲会演讲概要 .................................................................................................... 4 第一个故事——发现并坚持遵循规律 ..............................................................................................................4 第二个故事——成为Π型人才 ...........................................................................................................................5 第三个故事——真正的核心竞争力只有2个 .................................................................................................5 其他分享 ....................................................................................................................................................................6 20200918 初识互联网产品经理 ................................................................................................................ 8 一、成功和失败的产品 .........................................................................................................................................8 1.诺基亚vs.iPhone ............................................................................................................................................8 2. MPMan（韩国公司生产的第一款MP3播放器）vs.iPod ..................................................................8 3. Kikvs.微信 ........................................................................................................................................................8 4. 智能ABC vs.搜狗输入法 .............................................................................................................................8 5. IE vs.Chrome ...................................................................................................................................................8 二、成功的产品经理..............................................................................................................................................9 1. Neil McElroy（经济学专业） .....................................................................................................................9 2.乔布斯................................................................................................................................................................9 3.张小龙................................................................................................................................................................9 4. Pichai.............................................................................................................................................................. 10 三、如何看待这门课程和产品经理这个职业 .............................................................................................. 10 四、推荐书单 ........................................................................................................................................................ 12 1. The Paypal Wars（支付战争） .............................................................................................................. 12 2.引爆流行 ........................................................................................................................................................ 12 3.精益创业 ........................................................................................................................................................ 12 4.创新者的窘境 ............................................................................................................................................... 13 5.《零售的哲学》 ........................................................................................................................................... 13 五、规模效应 ........................................................................................................................................................ 13 1.规模效应曲线的形状 .................................................................................................................................. 14 2.规模效应的Scope ....................................................................................................................................... 15 3.规模效应曲线的参数 .................................................................................................................................. 16 20200925 规模效应、马太效应及战略 .................................................................................................. 18 一、规模效应（续）........................................................................................................................................... 18 1.业务的规模效应 ........................................................................................................................................... 18 2.要素的规模效应 ........................................................................................................................................... 19 二、马太效应 ........................................................................................................................................................ 23 1. VC 的马太效应 ..........................................................