Hays plc. has released a report on the changing landscape of recruitment, describing it as a complex blend of art and science, driven by digital technology, data science, and personalized communication. The report highlights the emergence of a new model, which combines the best practices of recruitment with new technologies and data science to find and engage with the best candidates for any given role. The report emphasizes the importance of building trust with candidates through digital channels and long-term interactions, as well as the need for employers to develop the skills and expertise to handle digital platforms and data science tools. The report concludes that successful recruitment requires a shift away from traditional advertising and application models, and towards a new model of finding and engaging with candidates.