This report examines the state of assigned seating fees in the US and how this billion-dollar ancillary revenue business can be improved. The report highlights that assigned seating revenue has grown significantly in recent years, rivaling the revenue generated from baggage fees. The path to an assigned seat is complex, with airlines offering various options and pricing structures. The report also notes that revenue management is evolving, with airlines looking to create a product rather than just a fee. The distribution of this report is made possible through the sponsorship of CarTrawler, a leading global B2B provider of car rental and mobility solutions to the travel industry.