The Adventure Travel Supply Chain report highlights the complexities and challenges faced by the industry, as well as the importance of partnerships in maintaining sustainable growth. The report focuses on the different organizations that make up the supply chain, including buyers and individual travelers, and how they work together. The community has shown its strength and resilience during the pandemic, and the industry is expected to continue growing despite the challenges. The report also includes survey results on the preferences of survey respondents, including partnership preferences and marketing and selling preferences.
