This report discusses the potential of Sustainable Aviation Fuels (SAFs) and how they can be released by the industry. The report highlights the challenges and opportunities in the SAF value chain and the HEFA value chain. The report also provides insights on the business prototype for SAFs. The report is developed by Strategy & of PwC, a global strategy consulting business, and other experts from PwC's industry and functional practices. The report is intended to provide actionable strategies for organizations to achieve transformation. PwC is a network of 295,000 employees in 156 countries and regions, providing quality assurance, consulting, and tax services. For more information, visit www.pwc.com.