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TikTok For Business Brand Guidelines provide guidelines for typography, color, design toolkit, imagery, video rules, messaging, personality, tone of voice, and brand treatment in copy. The platform aims to inspire creativity and bring joy through short-form mobile videos. The messaging should be bold, provocative, and full of creative energy, with a hint of playfulness. Avoid business jargon and soften it with something colloquial, casual, or funny. The brand personality should be smart and direct, with a focus on creative expression. The guidelines provide detailed information on logo lockups, social lockups, color variations, scale, clearspace, partnerships, placement, rotation, logo animation, application, typography system, headline treatment, localization, things to avoid, color palette, color rules, design toolkit overview, bubbles, rounded rectangles, patterns, pattern application, emphasis marks, things to avoid, photography guidelines, diversity, photography application, video rules, do's & don'ts, advertising guidelines, videos, stills, graphics, and banners, do's & don'ts.
