2023年咖啡消费行为变化分析报告英文版

Overall, the coffee space remains strong and resilient, with many Americans drinking coffee outside of the home. The out-of-home coffee market has grown significantly in recent decades, and despite the challenges posed by inflation and changes in working patterns during the pandemic, the coffee category remains one of the most resilient dining categories. Some well-established chains are focusing on attracting specific consumer segments, while others are diversifying their product selection. Smaller regional brands are also expanding their fleets and growing their local visit shares. This report uses location intelligence to reveal how leading players are adapting to consumer changes, including shifts in coffee shop visit patterns post-pandemic, and which brands may soon pose a threat to established coffee behemoths.

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