The dentsu Global Ad Spend Forecasts report for May 2023 reveals that global advertising spend is expected to grow, despite economic uncertainty. However, the increase is driven by media price inflation, resulting in a flat year for ad spend. The digital space is expected to experience a 6.6% three-year compound annual growth rate (CAGR) to 2025, which could be a temporary slowdown or a structural change towards slower growth. The media landscape is investing in its reinvention, with a focus on carbon management, accessible content, and innovative solutions such as generative AI and retail media. The industry is experimenting with new ad-funded video on demand plans and boosting TV investments. Despite the challenges, the future is promising with ad spend growth expected to accelerate in 2024.
发现报告（www.fxbaogao.com）是国内专业的研报大平台，以报告全、数量多著称。我们汇聚了海量的宏观、行业及公司研报，几乎市面上有的我们都有。这里聚集了海量的金融从业者和投资者，大家都在用。我们专注于为您提供最及时的数据服务，设计极简，操作便捷，让您在浩如烟海的报告中迅速找到所需，实现精准决策。
