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Martech Trends Report Finds Content Creation and AI Key Focuses for 2023
The 2023 Martech Trends Report reveals that organizations have fully embraced the trends from 2022, with a focus on content creation and artificial intelligence (AI). The report found that 89% of organizations integrate martech tools directly with their content management system (CMS) and that AI is widely used and expected to have a significant impact on content investment and expectations. The report also found that data-driven cultures are becoming more prevalent, with content driving measurable business outcomes and the platforms and tools used to build tech stacks becoming increasingly important for securing executive buy-in and budget. Personalization, multivariate testing, and digital asset management are also seeing a surge in adoption.
