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Q4 2022 US Data Digest covers the top advertisers, categories, publisher platforms, and more. The US digital ad spend was $25.6B, with Facebook being the top platform for digital advertising in terms of dollars. TikTok had the highest growth with ad spend up 62% Q/Q to $2.1 billion in Q4 2022. Amazon, Walmart, PepsiCo, Disney, Google, L'Oreal, Paramount Network, HBONBC Universal Television, Adobe, Capital One, Coca-Cola, Home Depot, Yum! Brands, Pfizer, Target, Inspire Brands, Meta Platforms, and Mondelēz International were the top advertisers in the US.
